Have you recently launched a new venture and wonder if you should get started with business blogging? Are you delaying the decision to start a blog because you are concerned about the time commitment required to maintain one successfully?
Do you wonder what topics you will blog about? And who will do the work?
Any business that currently has a business blog has asked themselves these questions—and they are definitely good ones to ask.
Yet the benefits of getting started with business blogging are so compelling they also need to be factored into the debate.
Marketing data clearly shows that blogging is a critical piece of inbound marketing and directly corresponds to better business results:
- Companies who blog have 55% more website visitors
- B2C companies that blog get 88% more leads than those that do not
- B2B companies that blog get 67% more leads than those that do not
However, the benefits of business blogging extend to several additional advantages marketers sometimes overlook.
#1 Make Your Business Visible Online
From an SEO perspective, blogging helps people find you online. The more blog posts you publish, the more indexed pages you create for search engines to crawl and potentially display in their results.
Of course, you can’t just throw a bunch of sentences into a blog and expect to take the top spot on Google. If you follow best practices, a business blog will help your site rank in search engine results. For example, publishing frequency matters. Businesses that publish 16 to 20 times a month attract twice as much traffic as those that blog fewer than four times a month.
In order to attract more traffic it is also essential to optimize your blog posts. Blog titles, and the post itself, should incorporate keywords that people enter in search engines when conducting research.
But above all, you must write content people want to read. If you become obsessed with page titles and mega-tags, in all likelihood the search engines will not look favorably on your content.
#2 Show Case Your Expertise and Earn People’s Trust
Your blog helps position you and your company as a thought-leader. When you share industry specific information, you earn people’s trust and stay top-of-mind. Your blog becomes a platform to show case your expertise.
In fact, a recent study asked people how much blogs affected their purchase decisions. Close to 3/4 of respondents said either somewhat or very much.
What are the problems your customers have? Write detailed blog posts to help solve these problems. However, keep the information practical and do not include product specific solutions. The more you help people through blogging, the more likely they will trust you.
#3 Generating Quality Leads
There is more to business blogging than driving traffic. Strategically placed calls-to-action (CTAs) in your blog content help generate quality leads and engage potential customers further with your content—and your business.
Invite blog readers to download a relevant eBook or attend a webinar to learn more about a specific challenge you can help them solve.
Make sure your CTAs are relevant to your content. In this way you create a seamless connection between the two and it is natural for the reader to want to learn more about the topic.
Place CTAs directly in your blog post or in the sidebar. With the former, place the CTAs at the beginning, middle or end of your post. And with the latter, create a banner ad to promote your most popular offers.
There are many reasons to get started with business blogging: better search engine results, earning people’s trust and generating quality leads.
What are you waiting for?
If you need help getting started with business blogging, download our new eBook, The Fundamentals of Business Blogging, or contact us.
via Business 2 Community http://www.business2community.com/blogging/3-reasons-time-get-started-business-blogging-0667305?utm_source=rss&utm_medium=rss&utm_campaign=3-reasons-time-get-started-business-blogging
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