What Social CRM Can Mean For Your Business

Social customer relationship management could be quite simply described as the supercharged version of the older CRM strategy. Not only do you have all your contacts in one convenient place, but you can engage them across all channels of social media. Let’s look at what social CRM can mean for your business.

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  CRM Software Will Consolidate Your Contacts

  
  

If you are spending a lot of time on data entry, you should seriously consider CRM software. By effectively using CRM software, you can capture all your contacts in one convenient place where you will be able to engage them across all social channels, as well as, by telephone or email. This means you will save a lot of time and money that was previously used in creating several different customer databases and using several different interfaces.

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  With Social CRM The Customer Is The Focal Point

  
  

As relatives, friends and co-workers are sharing more and more information on social media sites like Facebook and Twitter, you must take advantage of what you learn from them and design your content marketing programs around that. Instead of trying to push a hard sales pitch on potential customers, your goal must be to allow consumers to help you solve business problems and develop new marketing ideas. Social CRM allows you to connect social conversations and relationships from social networking sites.

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  Social CRM Allows You To Concentrate On What’s Important

  
  

Any marketing strategy requires that you identify and understand your audience. Monitoring social conversations can give you a better customer insight, but there is a lot of noise out there. By using Social CRM intelligence, you can identify what’s relevant to successful social media marketing.

Customer relationship management tools have been around for many years, but traditional CRM software and systems do not have the capability of incorporating social media data about current and potential customers. Social CRM systems are important because consumers are asking product-related questions and they want answers. They also share product and service related experiences with their friends and followers.

If you need help in re-designing your marketing strategy or simply want to become more familiar with social media marketing, contact us today and we’ll help you make sure your message gets to the right audience.

via Business 2 Community http://www.business2community.com/customer-experience/social-crm-can-mean-business-0688055?utm_source=rss&utm_medium=rss&utm_campaign=social-crm-can-mean-business