5 Tools You Can Use To Increase Your Social Media Productivity

One of the questions I get a lot from my webinar attendees is, “I don’t have a lot of time to post to my social networks during the day. How can I make time to be active on social media and run my business?”

The truth is, social media marketing isn’t easy. It takes time and a commitment to grow your social channels, create and share great content, and engage with your followers. However, there are some tools that can help do some of the work for you, giving you some time back. You don’t have to be sitting in front of your computer to post to your social channels.

Try using one of these tools to schedule your content in advance:

Facebook

Facebook has its own built-in scheduling tool for Facebook Business Pages. Type your post in the status update area, then click the little clock icon and pick the month and the day you want your post to appear.

HootSuite

HootSuite is a social media monitoring platform that you can use to follow updates and share content with your Facebook, Twitter, LinkedIn, and Google+ accounts. To schedule a post, type it in the composition area, select the accounts you want to post to, and then set your time and date in the calendar.

Buffer

Buffer is another media platform that you can use to schedule posts across multiple networks, including Facebook, Twitter, LinkedIn, and Google+. Type in your post, choose the accounts you want to use, and pick your day and time.

Social Campaigns

If you are using Social Campaigns to create and share an offer with your Facebook fans, you can schedule posts about that offer to be published throughout the duration of your campaign with the Social Posts tool. It generates suggested content for you with text and graphics or stock art. You can use what’s suggested or edit the content and upload your own images. You can also change the dates and times for each post, and use the calendar tool to add or remove posts.

MarketMeSuite

With MarketMeSuite, you can also post and follow activity from your Facebook, Twitter, and LinkedIn accounts, similar to the tools you’ll find in HootSuite and Buffer.

MarketMeSuite also offers another timesaver for you — the Smart Inbox. Select the type of activity notifications you want from each network and access them all in one place. For example, if you want to make sure you respond to people who engage with your Twitter posts or talk to or about you, set up a search for that activity. Then access all of those notifications in your Smart Inbox so you can keep track of customer interaction and respond quickly.

The next step?

Find out what frequency, date, and time is best for your audience. Check out these tips for finding the best time to post on Facebook, and apply those best practices to the rest of your social networks.

Have more questions about how to improve your social media productivity? Ask me below.

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