The sales process requires a number of steps before a lead is actually converted. Sometimes, businesses fail to give attention to this – of not really getting into the heads of their target customers.
Thus, no trust is built, and sadly, no sale is made.
If this happens to be something you’re concerned about, here are some tips on how to increase your online sales
Test Different Positions for your Opt-Ins
Studies show that varying the positions of opt-ins in a landing page have different effects in generating information from your leads. Keep it in a prominent position so that your prospects don’t miss it because they’ve got something that they need more. Even though you might think you have loads of opt-in forms in place. But you may be surprised to learn that chances are, your web visitors still can’t “see” them.
Derek Halpern suggests 7 key places where you may put the opt-in form:
- In the “Feature” box
- At the top of the sidebar
- After each posts
- The footer of the website
- In the “About” page
- At the bar across the top of your site
- A pop-up box
There are no hard and fast rules in so far as placing an opt-in form is concerned. It is still best to experiment on what works for you website.
Use Hover Ads Discreetly
Hover ads are like pop-up ads that appear unexpectedly in a page to, yes, distract you. Pop-up ads may be annoying to some yet it works very effectively that’s why they never go away. But you don’t want to be the business that annoys, so use hover ads instead. These are ads that appear like a pop-up but in a discreet shape and form. Because they contain an opt-in offer or some important information, they appear to be just like a sticky note that “reminds”, rather than forces itself.
The Popup Toolkit provides an online Popup Generator and Hover Ad creator which you can use for free.
Update your Headline to State the “Benefits”
Benefits are “statements” in sales copy or content forms that makes it easy for the target customer to understand what your business is all about. Customers do not really care much about the features of a product or service that you offer but more on “what it can do for them”. Try adding the benefits that best spells out what your product or services can do for your customers’ in the headline.
I know I’m a bit biased, but here’s how Zopim is putting this simple practice to good use. When you visit their website, it states what they can do in really simple language – that is, offering great customer service to your customers via real-time conversations. I guess, that doesn’t need any second-guessing nor translations.
Establish Customer Trust
Establishing customer trust is important in any sales funnel. You can do this by creating a robust content strategy, focusing on niche topics that address your customer’s specific pain points. This is what your target customers want to know about your business more than anything. You may also blog about additional information that you think will be of value to them. When they begin to gain trust, they will be more likely to buy.
This is the reason why having a blog on your website absolutely helps. Not only is it great for SEO purposes, it’s also a great way to communicate and engage with your target customers.
Create a Sense of Urgency in your Content
A good way to ensure your customer’s care about your content is to amplify the problem and help them visualize a possible scenario of unresolved issues or problems. If the target customers are able to see the magnitude of the problem when left unattended, then it might just force them to make purchase decisions right away.
Compel them to act by including “call to action” features in your website. Tell them clearly what they need to do next. Here’s a look at how Crazy Egg does it:
At the top of the page, they state first what their service can do to their customers, and then at the bottom, they included these options.
Paint the Picture of a Better Life with your Product or Service
In other words, use images! These will help create a vision of better days upon purchase from your business. Choose images that promote desirability of the product.
Let’s see how Skype does it.
In not so many words, they are able to send the message that no matter where you or your loved ones are, Skype will keep you connected.
Create an Effective Follow up Process
Following up after a customer shows interest is a really effective way of making a sale. By customizing the communication in your follow-up, your message will not appear or sound like it’s “canned” and it’s more likely to generate a positive response. So please, don’t forget to make it personalized. Remember, in this digital age, it’s still the human touch that is much sought-after.
Don’t commit the mistake of letting your customer leave by clicking away from your website. Remember, the “back” button is your worst enemy! It can come in handy for your visitors once they don’t find what they’re looking for and you don’t tell them what they need to do afterwards.
Increase online sales with these simple steps and let us know which works best for you!
via Business 2 Community http://www.business2community.com/online-marketing/7-ways-increase-online-sales-0728623?utm_source=rss&utm_medium=rss&utm_campaign=7-ways-increase-online-sales
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