lundi 20 janvier 2014

How to Sell Mobile Apps to Small Businesses – More Tips!

How to Sell Mobile Apps to Small Businesses – More Tips! image shutterstock 156099950We know, we know: we’ve offered tips before. But we don’t want anyone’s approach to get too stale when it comes to our white label resellers. There’s almost always an opportunity to improve, or to test out a different sales method, so we keep jotting down our notes and writing up posts with our favorite tips.


Check these out, give them a try, and let us know how things are going. If they don’t work in practice, or you’ve got a better way, we (and the other members of the reseller community) all ears!


Join the community


A stranger is viewed with a skeptical eye, but a member of the community is one step closer to being a friend. Don’t just hide behind your website and reach out only when you need to make a sale. Participate in community events, chamber of commerce meetings, get active in fundraisers, sponsor kids’ sports teams, and more. And be sure to show your activities on your social media profiles and website, so that people can get a sense of your commitment to your area.


These things are good to do all on their own, but the business benefits are nice, too!


Research your prospects


We often emphasize this point, but it’s critical. When you pick up the phone to call a prospect, it often pays to take a quick look at their website to see what the business is about. You might even spot a great opportunity that mobile strategies would be perfect for. The result is that you’re more well prepared to discuss your prospect’s business and to find a way for mobile to fit in.


Don’t try to drive the conversation


The most important thing you can do is listen to a customer’s needs. Then you’ll know exactly how mobile can help them accomplish something that you know is important to them. If you’re too busy selling and driving the conversation toward a closing to hear these valuable pieces of information, you’ll miss out.


Work to make it work


Don’t try to mold the customer to your reseller business, mold your business to the customer. Whatever you have, the goal will be to find the ways that it can deliver value to your prospect. This can take some effort, but you need to invest the energy to adapt the mobile world to suit the customer, not the other way around.


Treat the customer like a person


Because, you know, they are.


Don’t treat your prospects like a sale. Instead, take a moment and put yourself in their shoes. What are they concerned about? How might they perceive a mobile app seller calling them up? What would help them feel more comfortable?


Your prospects are people just like you, and it always pays to remember that.


Be proactive


You know as well as anyone that sales don’t make themselves (unless its your lucky day). You need to keep dialing and following up in order for good things to happen. Keep motivation strong (and check out our posts here and here for quotation inspiration) so that you can continue pedaling (and peddling) no matter what each day brings.


Stay dedicated, and success will follow!






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