Improve your Email Marketing Strategy

Despite the buzz surrounding social media and Pay per clicks, email marketing is still considered to have the highest conversion rate of all the digital marketing streams. It is thought to have the highest return on investment and for this reason, it is an important aspect of most marketing strategies we employ for our clients.

Is email marketing something that you’ve thought about as a source of lead generation or have been using it and not seeing the desired results?

There are some simple practices, which you can put in place to ensure you make the most of your email marketing campaigns. This blog will advise you on how to improve the chances of your email being opened, how to choose a suitable template and finally, where to put your logo on your email.

Get your email opened!

When an email arrives into a reader’s inbox, you want them to instantly recognize who your company is and what it is you want them to read about. Based on that information, the reader will decide whether they want to open the email or not.

The “From Name” should be the company name or the name of one of the Directors of the company to give some authority behind the email itself.

If you are not sure which you should use, then try a split test and use the one that received the most opens. It is important to keep this consistent in all emails marketing campaigns to ensure recognition and build credibility.

The subject line should be short (30-50 characters) and informative without giving all the information away. If it’s an offer, say it’s an offer. If it’s a free whitepaper download, say that it’s a free whitepaper download or use the title of the whitepaper as the subject line.

To help with deliverability, avoid the following in your email subject lines.

• WRITING IN ALL CAPS

• Using too many exclamation marks!!!!!

• Using $ymbols instead of letters.

• Being too salesy. Tell them what is inside; don’t sell them what is inside.

What template should I use?

You want the readers to understand the concept of your email and what you want them to do within the shortest time possible. Help them to do this by providing them with a simple design.

If it is a newsletter style email, choose a template that allows a sidebar on the right-hand side. This helps the reader identify which content is of a higher importance. It also allows you to include more information without elongating the email itself.

If it is a drip mail or standard email campaign it is best to use a template without sidebars as it keeps the reader focused on what you want them to do.

Where do I put my logo?

Your logo is important on an email. It’s a recognition point that creates the familiarity that readers need in order to take in the information you are providing them with. In Western countries, people read from left to right and top to bottom, so placement of your logo should go on the top left of the email.

via Business 2 Community http://ift.tt/1mqe6Wt