After countless phone calls, emails, and internal discussions and decision-making, you’ve finally hired the one SEO Company that you believe will push your organic search campaigns further than anyone else can. The tiring process of deciding which SEO company to partner with is over.
Now what?
To help you make sure you’ve truly hired the best SEO company, who has your business and your goals in mind, we’ve outlined the top four things to expect from an SEO partner…. during your first official meeting or call .
1. Site Click Through and Analysis
The very first thing a qualified SEO company should do, is thoroughly review your site and present their findings. For example, I look for duplicate subcategories, the intuitiveness of the navigational pattern, how many ways one can navigate to a “money page” (and if there is more than one), if the URL of the “money page” changes based on the navigational path traveled, etc.
Your SEO company should have also tested out the forms on your website to ensure they’re all functioning properly for the end user. Does the Contact Us form work? Does it present a confirmation page with links targeting your prospect or customer back to your site?
And finally, during this analysis, a qualified SEO partner will check the copy blocks on all of your inventory pages and determine if they’re unique to your site only, and if they sufficiently explain what is found on the individual page.
While this can seem like quite a long list of items, each of these elements will become projects in the near future. Your SEO company should clearly communicate these issues they discover, as well as a plan on how they’ll be fixed.
2. The Good, the Bad and the Plan for the Better
The second thing your SEO partner should discuss with you is if they notice any previous SEO practices and how those existing tactics are helping or hurting your website (and why).
For example, if there are currently spammy link building efforts or a ton of inbound links from low quality sites, your SEO company should clearly identify these sites, and provide an overview and high-level strategy of how they plan to tackle this project and get more reputable sources linking to your site.
Or, if they notice your website has a decent amount of unique, quality content, they should describe how they plan to improve and build upon this during your partnership.
3. Your Business, Your Audience and Your Goals
Let me now say, the last thing your SEO partner should be asking during this call is about your keywords and your competitors. They should have already completed this research.
That said, they should come to the meeting with a list of keywords they plan to build your ranking for, and discuss these keywords with you to ensure they’re valuable to your business and your potential customers. Additionally, your SEO partner should provide a list of competitors who are currently outranking you for these terms.
This is also the time where your SEO company should discuss with you any keywords that your business cherishes most. And if your business is local, your SEO company should also be able to pinpoint the neighborhoods that are most relevant to more effective target your audience.
Since they should have thoroughly investigated your site before the call or meeting, the “money pages” should be already determined. During this meeting, your new SEO partner should explain how they plan to measure the success of your campaign on these “money pages” specifically.
This is also the time that “goals” should be clearly selected and agreed upon. This is the best time to bring up anything specific on your website that you feel must be tracked. Your SEO partner should have recommendations as well, and explain how these goals will help appropriately measure the success of your SEO campaign.
Along with goals, your SEO company should initiate the discussion of the following:
- Your target audience and their persona
- Your business’s competitive advantages
- What other sites you own (now and in past)
- What other marketing or PR channels are you’re currently engaged in
- If you have an internal promotional schedule to share so any events or promotions are aligned with your SEO campaigns.
4. The Long (and the short) Roadmap
Before wrapping up the call, your SEO parnter should set the expectations, mapping out what’s to happen next in the immediate future and overtime. By the end of the call, you should be fully aware of which order they will complete the projects in, when you should expect to receive them and the expected results.
To help ensure your business and your website are in the right hands, check out this SEO eBook to learn more about what to expect from an SEO partner, as well as actionable strategies on how you can generate more traffic and get found by more qualified prospects.
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