It’s no secret that Twitter is a must-have business tool when it comes to expanding networking, building brand awareness and participating in real time marketing. For businesses that were once limited by geographical constraints, Twitter has opened the door for communication without boundaries. With access to so much information, however, comes some chaos. How can businesses best utilize the resources of Twitter and spend less time aligning focus?
The answers lie in some savvy support sites that take the guesswork out of Twitter best practices for its users. Here is a look at three sites that work in conjunction with Twitter to provide businesses with targeted, metric-driven results:
InboxQ: People like to talk about their problems through social media and often mention companies by name. If they do not apply the right Twitter handle for your business, however, you may never have any idea that a particular complaint is floating around in cyberspace. InboxQ takes the guesswork out of who is saying what about your company, industry and trends that affect your business. Upon signing up, users set up an email alert that delivers real time information to their inboxes. This service boosts opportunities in damage control, business leads and industry networking.
Commun.it: While InboxQ provides raw data without interpretation, Commun.it analyzes Twitter relationships. It boasts big-name clients like Sony, HP, Cisco and Nike and works by focusing on top Twitter supporters and influencers for its members. Commun.it offers a list management tool meant to remove the “awkward” portion from the process so that members can “start seeing people, not statuses.” The service also offers advice for actionable items, organization of multiple profiles and team Twitter management tools. By recognizing high-value Twitter followers, companies can maximize their clout on the social media giant while building future relationships.
Topsy: Sometimes the best way to develop a strong marketing campaign is through analyzing past trends related to your company and industry. Topsy makes this incredibly easy by offering comprehensive analysis tools that work for real time and past inquiries. There are two options for searchable data on Topsy’s site: social search and social analytics. The social search page allows users to narrow down their queries by Tweets, photos, videos, expert content and trending items. The social analytics portion asks users to enter information for up to three queries and presents data from Twitter in the time period specified. Topsy assures users that only “significant and valid” mentions are used to calculate the metrics and all bot or spam material is removed. Topsy is a convenient way to get up-to-date information from billions of online conversations.
These three sites are just a drop in the cyber bucket, of course. They are proven leaders in helping businesses better utilize the vast resources of Twitter.
Some others businesses should consider using to manage their Twitter accounts include:
Buffer: This app stores the statuses and links you choose and posts them on your behalf on a schedule throughout the day, keeping you from flooding your account at one time and losing the interest of followers.
TwitSprout: Similar to Topsy, this Twitter app focuses on how to best grow content based on time of day and topic. The neat, colorful graphs provide analytics in a user-friendly layout.
Backtweets: This site requires no signup and has a simple process for finding every mention of a link on Twitter. Never miss out on an opportunity to connect with people that are talking about you and your company with this convenient service.
Twilert: The name of this site is a combination of the two tools it uses to provide relevant information to users: Twitter and Google alerts. It is a smart way for companies to determine how people are interacting with their industries and focus keywords. Since only one daily digest email is sent, it keeps inboxes from getting overwhelmed and unmanageable.
TweetWally: This app works by collecting Tweets from followers to use on a TweetWall that resembles a complete blog post. The great thing about this app is that companies can edit and add to the content as often as they want to reflect the latest thoughts from followers on a particular topic or idea.
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via Business 2 Community http://www.business2community.com/twitter/three-twitter-tools-using-0728504?utm_source=rss&utm_medium=rss&utm_campaign=three-twitter-tools-using
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