What to Look for in an Email Signature Company

There are loads of email signature companies out there, but like in any other industry, some are better than others. If you are new to email signatures and email signature software, you should be aware that email signatures are a must in today’s online business world, especially when you are competing with some major brands that are out trying to get that business for themselves.

First Contact

When you get in touch with a company to speak with someone about their email signature/email signature software services, do they answer your emails promptly and in a professional and courteous manner? Or are they aggressive and rude, trying to pressurize you into a sale or are they polite, helpful and patient with you? You can usually get a good feel for a firm by simply speaking with them on the phone. If you email them you should also speak with them on the telephone before you make your final buying decision.

Examples

Can they provide you with examples of signatures that they have provided for previous or current clients and if so, are they up to a standard which shows a high capacity for out-of-the-box creativity and design? Or, are their examples dull, boring and bland? If you are going to be paying for a business service that is potentially going to be helping you to convert contacts into sales, you want to know that the final product that you can expect will be one that reaches a certain level of professionalism and design expertise.

Geography

Of course, with email signatures and the software they use to create the signatures, it can be implemented locally, nationally or globally. What I mean by that is that because this type of industry is similar to web design and search engine optimization, it does not have to be a company in your hometown that supplies the service to you. This means that you can hire a firm in another country to set up your signatures for you, especially if you prefer to use them instead of a local firm.

Experienced Company or Novice?

Is the company you are looking at to supply your email signatures a company that has a reasonable amount of experience in this field or are they new to the industry? Make sure you choose a company that knows what makes a great email signature and the important things to avoid. The last thing you need is a big headache because the companies servers have gone down and so all your emails are being sent without your business signature on them, or even worse, your email are not able to be send at all.

Reviews

Make sure you also do your due diligence and check online for any customer reviews about the email signature company, to find out whether they are good or bad. If some clients have had a negative experience with a particular firm, chances are that they have posted a review on one of the many review websites on the World Wide Web.

These review sites are absolutely invaluable because they can also show if clients have been given a really good service. However, remember that if a client gets a bad experience, they are 4 times more likely to post a review than they are if they have had a positive experience. The positive clients are not as likely to shout about the great service. You can be sure though, that the poor service gets a bucket load of bad press.

Device Responsive

Make sure that the company you choose offers a service that will show the signatures in the same format on whatever device the email is being viewed on. Lots of people access their emails from mobile phones on the go and the signature must not look awful when this happens. Make sure all these things are tested before you start sending emails to your important clients and business contacts. It’s always best to test them by sending emails only to a few close friends or family members and let them know that you are in test mode with your digital signatures. Ask for their feedback too, as they will be able to offer quality advice and input about your signatures.

6 of the best email signature resources in the world

1. Growthmail

Growthmail is one of the UKs fastest growing email signature organizations. This growth is due to high quality online marketing techniques used by the digital marketing company that looks after their online presence. This is definitely one to watch.

2. WiseStamp

Wisestamp offers an email signature service and they offer a free trial so you can try it out before you actually commit to anything. At the time of writing this piece, they have had whopping 625,390,150 emails that have gone through their system so far. Not bad at all for a company which have only been going for 5 years.

3. Smashing Magazine

Although this site is not a provider of email signatures as such, it is still an invaluable resource for anyone looking into having email signatures for their business. This article is titled The Art & Science of Email Signatures. It really is a must read for all you marketing experts out there.

4. Mashable

This is another fine resource about email signature pros and cons. This is a very detailed article and another must read if you are considering email signatures now or sometime in the near future.

5. Code Two

Code Two are a software engineering company that provides a high quality email signature service to individuals and small to medium sized businesses right across the globe. This is a first-class service provider, who loves to go the extra mile for their customers.

6. Email Signature Dot Com

Email Signature Dot Com is the fifth company on our list but please note that this list is in no particular order. Just because they are the last one mentioned, it doesn’t mean that they are any less of a quality company that the ones above. Email Signature Dot Com also values their clients and likes to go the extra mile, whenever they can.

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