What 3 Mobile Marketing Experts Say About Growing Your Business

We recently discussed mobile marketing with three awesome mobile marketing pros: Tim Hayden, Kim Dushinski and Chris Brisson.

They shared their advice on the most important mobile marketing strategies and what companies should work on for the future.

For highlights of their wisdom, plus a little rap song parody, keep reading.

How Do You Define Mobile Marketing?

Mobile marketing can mean a lot of things, which can throw businesses and marketers for a loop.

So what does it really mean to “do” mobile marketing?

Our guest experts explained that it’s any engagement on a smart device, like a smartphone or a tablet. It may incorporate other online marketing strategies, including email, social media and a company website, but the key is that it’s all on the go.

A1. #mobilemarketing is understanding your customers/community, personalized & relevant. Less about technology than behavior. #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

A1: Also, traditional media is in play with #mobile. If you aren't thinking holistic, beyond the device, you're losing, already. #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

I define #mobilemarketing as anytime a business is interacting with their customer via mobile – whether the biz knows it or not #AweberHour

— KimDushinski (@KimDushinski) March 19, 2014

Greatest Benefit of Mobile Marketing?

We all know why smartphones are great – everything we could ever need to know is right there in our hands.

But mobile devices are great for marketers, too, because you can send your audience everything you want them to know – no matter where they might be.

A2: Let's face it… everyone opens up a #SMS text message. 97% open rate :) When combined with #email it's insanely powerful #Aweberhour

— Chris Brisson (@chrisbrisson) March 19, 2014

A2: Being more aware of customer needs/wants. Customer behavior insights are supercharged with #mobile. #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

Just Getting Started? Where to Focus Your Efforts?

The answer to this one is surprisingly clear – everything you put out to the web should be able to go mobile.

If someone visits your website on their phone, you want them to be able to view your site. Otherwise that’s a lost customer.

Equally as important are mobile-friendly emails. You’re reaching out to someone because they already indicated they are interested in what you have to say, so make sure they can see it.

A3: Responsive site, responsive email are 2 immediate needs for all business, today. #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

BTW, a business is already doing #mobilemarketing if their customers have cell phones. #AweberHour

— KimDushinski (@KimDushinski) March 19, 2014

Mobile Marketing Trends for 2014?

Predicting the future is hard to do, but our guest experts gave it a shot.

They said that mobile marketing will continue to grow in scope, importance and capability throughout 2014. It will become more personalized and more specific, hopefully making it more successful.

A5: Mobile commerce: one-click purchasing & mobile wallet use will spread this year. #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

A5: Location-based email – "location" as time+geo+context – along with location-based SMS, is hot in 2014. #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

Q5: The need to have a responsive website is more apparent than ever. It's only going to trend upwards as more people go mobile #AWeberhour

— Chris Brisson (@chrisbrisson) March 19, 2014

One Last Mobile Email Design Tip from Tim

When designing websites and email newsletters for mobile, Tim offers one final tip:

A8: We like big buttons and we cannot lie. (at least our fat thumbs do). #aweberhour

— Tim Hayden (@TheTimHayden) March 19, 2014

To see the whole conversation with Kim, Chris, Tim and others, check out our Storify article.

Also be sure to check out our guest experts’ content below:

• Chris is offering a free Call Loop account PLUS 25 free messages when they sign up.


• Check out Kim’s SalesForce blog posts: 5 Best Practices for Mobile Marketing and How to Give Your Business a Mobile Makeover.


• Check out Tim’s contributions to the Edelman Digital Blog.

How Do You Use Mobile Marketing In Your Business?

Mobile marketing touches so many aspects of your business. We recently teamed up with 60 Second Marketer and surveyed folks from around the globe to find out how businesses are using mobile marketing in 2014.

We’d love to know how you’re using it for your business, and what results you have seen thus far. Comment below with your insight.

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