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Spring is here, pollen is in the air, and it’s time to roll up our sleeves and do that big cleaning we’ve been pushing off all year. This year, along with cleaning out that year’s worth of clothing you have never touched, it’s time to clean up your LinkedIn profile as well.
LinkedIn, more than any other social network, requires users to have a robust and updated profile at all times. It’s incredibly important to go through each section of your profile and make sure that they reflect your current professional description.
Prior to writing this post I was glancing at my own profile, which unfortunately I don’t do often enough, and realized how out of date it was. This prompted me to get to work cleaning it up.
Here are a few tips to follow when cleaning up your LinkedIn profile this spring:
Keep it up-to-date
This goes for each section of your LinkedIn profile, this includes your profile picture. Go through each section of your profile and make sure to include any new professional experience, projects or publications that you’ve contributed to.
Clean it up
There is nothing more embarrassing than a typo, incorrect date or grammatical error on your resume – why should your LinkedIn profile be any different? Take this time to go through every word in your profile to make sure it sounds as professional as possible. Remember, nowadays every potential employer will check your LinkedIn profile before even considering to hire you.
Leverage every section
I’ll admit it – there are several sections of my LinkedIn profile that I wasn’t utilizing for quite a while.
These include Publications and Projects.
Why wouldn’t you want to highlight specific successful initiatives that you have carried out? LinkedIn allows you to include “Projects” for each of the positions you have listed in your profile. Whether it be a campaign you managed, or an infographic you were instrumental in creating, this section is the perfect place to show case your skills.
If you are a content marketer, chances are that you have content published outside your own blog. Make sure to indicate all the publications you have had you content posted in. Whether you are a regular contributor or just a one-time guest poster, or maybe you authored an e-book, this section is the place to highlight your “digital footprint.”
Other sections that LinkedIn users often overlook are Patents, Certifications, and Volunteering and Causes.
Add skills
The skills section of your LinkedIn profile serves several purposes. Firstly, it allows you to showcase the variety of skills and talents you have. Secondly, it provides an opportunity for your network to endorse your listed skills. Make sure to be thorough when listing your skills, but don’t over sell yourself.
Include links
Your LinkedIn profile is not only a reflection of you; it is a reflection of your company. Since you have put effort into making an attractive profile, it’s important to give the reader the chance to click through to your company. Whether it be linking to your blog, company homepage or social channels, make sure to leverage your LinkedIn profile as a marketing tool for your company.
How do you go about cleaning up your LinkedIn profile? Leave your comments below!
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