Benefits of Hiring PPC Professionals

Launching a pay-per-click advertising campaign without the help of PPC professionals can be a very costly mistake, in terms of both time and money. The experience and knowledge that a professional PPC agency brings to the table can help you avoid costly mistakes that deplete your advertising budget and leave you with nothing to show for it.

The most popular paid search marketing platform, Google AdWords, requires a deep knowledge of their quality score algorithm in order to get the lowest possible CPCs (cost per click) and achieve the highest positions in the paid search results.

It can be very frustrating to see your competitors dominate the paid search results for ultra competitive and high search volume keywords that drive traffic, sales, and revenue to their website while you sit back and wonder how you can take advantage of PPC advertising as well. In an effort to attempt to duplicate their success many business owners will set up a PPC account, add some keywords and create some ads and expect the traffic to convert into sales. This approach will very rarely work, because there are several things that a successful PPC effort is doing behind the scene, including:

• Optimizing their ad copy and landing page copy, making sure that the copy is consistent

• Conducting extensive keyword research in order to drive traffic to the website that converts

• Using geographical targeting for local PPC campaigns to attract local consumers

• Creating multiple landing pages optimized for the PPC ad copy and then split testing various landing pages to find the highest converting destination pages

• Creating multiple keyword focused ad groups

• Tracking campaign performance and analytics to work towards improving the campaign and end conversion rate

• Constantly monitoring for click fraud and poor performing websites on display networks

Building a list of negative keywords to eliminate poorly performing traffic

Constantly testing different ad copy and determining the success based on conversion rates, and not just click through rates

Creating ad copy based on specials, promotions, seasons, local events, current events, etc

Testing multiple call-to-action copy within each ad

All of the bullet points listed above take experience and know-how along with time, which is something that not every business owner has. many businesses will attempt to start their PPC advertising in-house and after struggling to produce a solid ROI they will then seek out the help of a professional, only after blowing through thousands of dollars. Avoid the headaches and loss of your advertising budget and seek out professional PPC help at the beginning.

The sooner you are able to get your PPC campaign performing well and delivering a solid ROI, the sooner you can scale the effort and this is when your revenue can really see some serious growth.

Here at Market Domination Media we work with businesses of all sizes, from small local companies targeting their local market, to international corporations targeting a worldwide audience. Opting to use a professional PPC agency will benefit your business in several ways:

• Transparent reporting and campaign performance: you see where every dollar goes and what it resulted in

• The experience and knowledge that works with several PPC campaigns of all different sizes

• Affordable fees based on the campaign spend and continue to decrease as the ROI increases

• PPC data can be rolled into other online marketing efforts such as SEO in order to dominate the search results in both organic and paid results

Let the professionals handle your PPC advertising so you can focus on what you do best: running your business!

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