Best Time to Post

If you’ve done your research on the best times to post on social platforms to reach the most people, then you’ve most likely come to the realization that every report is a contradiction. Stop wasting your time. Post optimization is unique to each business and the first step is getting to know your audience. In this two-part series reviewing post optimization platforms, we’ll tell you about two easy websites to assist you in breaking down your audience and determining when you should be posting.

Klout is a platform that ”gives businesses a set of analytics, with pointed insights into how and where influencers are engaging with their brands in social media.”

Klout offers:

• A better understanding of most influential followers


• Which topics matter most to your most influential audience members


• Comparison of audience engagement per social network


• 90 day statistics of overall engagement, number of people you engaged with and the average Klout score (the higher the score = the more influential social media presence) of your followers


• Insight into the best social site for your audience


• List of your most influential posts over the past 90 days

We found an app that takes all of the work out of analyzing your Twitter following. SocialBro.com provides a daily report which analyzes your Twitter followers’ timeline providing you with the best time to tweet to reach the most followers.

Socialbro.com offers:

• “Best time to tweet” daily report
  
  
  
  • Top followers
  
  
  • What your followers talk about most
  
  
  • What your followers most share links about
  
  
  
  


• Filter your followers into various criteria i.e.: location, language, age, number of tweets per day, follower/following ratio, time since last tweet, etc.


• Breakdown of specified hash tags: who is using the hash tag and their demographics


• Most influential followers


• Analysis of competitor’s Twitter


• Advance search for potential followers/consumers based on keywords

For Google+ insights, Timing+.com provides similar data as Social Bro does for Twitter. For Instagram, Statigram.com will provide you insight into best practices for personal optimization.

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