Effective Marketing Strategies For Small Businesses

We live in a world where attention is equal to currency and this makes attracting ears and eyes of your target audience a difficult affair. You are not only up against your direct competitors; there are many websites and larger companies all looking for attention to increase their sales. Though you will be competing for the same market with a lot of other businesses you need not spend a fortune to make a difference. What you need are effective marketing strategies and the following tips with give you the assistance you need in this.

1. Local Celebrity Endorsement

Most business owners would love to get a global celebrity to endorse their products and services. The problem is that if you are running a small business getting a hold of international celebrities can be quite a hassle. Instead of spending time going global, start with the local celebrities, the people your local dailies are talking about. Get them to use your products and services for free and then follow up to get their response. If it’s a positive response, use it on your blog, website, and other social media platform. This will greatly boost your internet marketing and your business’ general credibility.

2. LinkedIn Group

Creating a LinkedIn group is free and fast. You can then use this group to provide free useful information that will help you a great deal in terms of driving traffic to your website. However, you should keep away from using the group to hard sell to those in it. Getting everything started will be difficult initially, but with more useful information and discussions on relevant topics, you will get a great deal of members who will also have a chance to connected with other players in the industry and discuss important issues.

3. Niche Blogs

Getting published on the front page or any page of a popular magazine can be quite hassle. On the other hand, you can easily get published on a popular niche blog. You first need to find 4 or 5 blogs that write about issues revolving around your industry and talk to the creator about contributing to different topics. You should send ideas you have on different issues and demonstrate good will through providing free products or services as gifts. Interview the creator for your site and get them interested to promote your business.

4. YouTube Videos

YouTube has the power you need to market your business online especially with 800 million visitors every month. Posting a video on YouTube is an easy affair but you should ensure that the video is something your target audience will want to watch over and over again, then share it with their friends on social media. This can be a funny video revolving around your industry. If you deal with baby products you can have funny videos of babies. Remember to include your website link in the video’s description and remind your audience about the link. The more views your video gets, the more traffic your web site will get.

via Business 2 Community http://ift.tt/1nAQuzs