6 Tips for Designing Eye-Catching Infographics
In case you haven’t heard, engagement and interest in visual content is at an all-time high, with social media users sharing upwards of 5,000 images every single day.
What does this mean for your brand and your company’s presence on social media, you ask?
It means that infographics are among the most shareable pieces of content out there.
A good good one will help drive traffic to your company’s website as it reaches new eyes on your social media platforms.
One avenue of visual content that is highly successful for both educating your audience and connecting with them emotionally is the incredible, versatile infographic.
Infographics have the ability to grab your viewers’ attention, provide them with easy-to-digest information, and connect with them emotionally.
How do infographics do all of this?
Take a look at this amazing (you guessed it) infographic for a better insight.
Infographic Credit: Neomam Studios, neomam.com
Now that you understand the importance of including infographics in your social media content stream, you might wonder how to create an incredible infographic that will
- Connect to your viewers
- Get tons of shares
- Expose your brand to new audiences
To help you get started on the path towards infographic stardom, we’ve created a short list of beginner tips below.
1. Know Your Audience
This should go without saying, but creating an infographic that isn’t relevant to your audience is a waste of time and will generate little-to-no interest for your brand. In the same way you choose and create written content that is relevant to your audience’s interests and concerns, you should choose the information included on your infographic with the same elements in mind.
Before you get started on your infographic journey, ask yourself the following questions:
- What information is your audience likely to be seeking when they engage with visual content?
- Are they likely to expect a humorous or business-like tone?
- Will they react positively to bright colors and simple language, or will they expect a more scholarly approach to the information?
Once you have your audience persona in mind, you can set about creating a visually stimulating, informative and successful infographic.
2. Provide Well-Researched Information
This tip might sound like a no-brainer, but many companies get so blindsided by the design side of their infographic efforts that they forget about the information half of the equation.
Remember: you want to provide your viewers with quality, relevant information that is well-researched and accurate.
If you put out an infographic that has questionable or contains blatant misinformation, you’ve compromised the success of any future infographics that you produce, as well as trust in your brand, and possibly credibility in your industry.
If you’re using facts and statistics in your infographic, make certain that you’re culling your information from legitimate sources. Doing extra research on your source’s author, the publication under which the source is released and whether or not the source is peer-reviewed will help you determine its credibility.
3. Provide Interesting Information
When it comes to the information side of an infographic, it’s important to stray from the run-of-the-mill. After all, the thing that will make your infographic effective and optimally shareable is its combination of fascinating information and careful, eye-catching design.
Knowing which topics are relevant to your audience is step number one when it comes to narrowing down the information you’ll include in your infographic.
Unique or noteworthy statistics and percentages are always effective assets to infographics. Find clear, concise ways to communicate your research in your infographic’s text for the highest memorability among your audience.
4. Choose a Design Concept
If you want your infographic to be optimally effective as both visual and educational content, you must choose a design concept and stay true to that concept throughout the infographic. For example, choosing fonts within the same family, a uniform color scheme and cohesive graphics can help provide your infographic with a palatable flow. The uniformity of design helps showcase your carefully researched information and establishes your brand as the provider of high-quality, engaging visual content.
5. Choose Relevant Graphics
In addition to choosing a relevant topic and selecting facts and figures that are unique and memorable, you should choose graphics that support your text and help drive home your points.
Sometimes a bar graph would tell your story better than a pie chart when illustrating your point.
Other times, a line graph is the most effective route.
From tree charts to bubble charts, the graphics you select will house your information and present it to your audience. Choosing the right graphics can be the difference between a shareable infographic experience and a quick dash for the “back” button.
If you’re just starting out, and want to stay on the simpler side of infographic design, there are a ton of easy-to-use options available to you.
Here’s a list of resources for creating great infographics and visual presentations for free:
6. Brand Like a Champ
Because infographics are so popular and shareable when done correctly, it’s important to establish a connection between the infographic you create and your company’s unique brand. After all, high-quality visual content is among the most shareable content on the internet, and your brand stands to benefit greatly from producing visual content that people like.
Firstly, you should be absolutely confident in the design and content you’ve chosen to showcase. Secondly, you should include a prominent brand logo at the bottom of the infographic—in a place where your viewers will be sure to see it.
Many companies choose the same color palette, font family and general feel of their logo for infographic design to further promote interest in their brand as a whole.
Additionally, making it easy to share the infographic will encourage your viewers to do so. Include links to your brand’s social media sites, specifically Facebook, Twitter and LinkedIn. If your infographic makes enough of a splash, your viewers are likely to share it and help you expand both your industry authority and your reach into new pockets of potential followers and customers. If you want more insight into the wonderful world of infographics, take a gander at this blog about the various characteristics of a solid infographic.
As you can see, dipping your toes into the world of visual content can help your brand reach its potential in the world of social media and beyond. Infographics are among the most popular and effective ways to combine education with a satisfying visual payoff for your viewers and customers. With the right design and crisp, unique facts and figures, you can create a shareable piece of visual content that is relevant to your viewers and encourages shares on social media.
photo credit: Stitch via photopin cc
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