The Art and Science of Web Content Writing

If you’re a business owner, marketing manager, or business consultant that is searching for internet marketing services, I want to take a minute and chat with you, specifically.

When you contact our business to have a conversation about our services, you won’t talk to me. In terms of company organization, I’m quite a ways down the chain of command. Not that I’m bothered by this at all – I’d much rather tackle the creative tasks than the management work!

In light of the fact that you probably won’t hear my voice, I do want to connect with you and explain my role in your (potential) future marketing services.

Not Just a Writer

I love writing, but I’m not just a writer. I love composing articles, but I’m more than a copy architect. I love writing for news agencies, but I don’t just write press releases. I’m here to make you money.

Writing can serve many purposes – it can persuade, inspire, impress, educate, or simply entertain. My writing should do any or all of these things – plus one more. It should motivate readers toward a purchase decision.

Web Content Writing: In the back of my mind, whenever I write an article or piece of content to be posted on your company’s news page or blog, I focus on two things:

1. Writing something that people will want to read.

2. Writing something that will make people want to buy.

Any writer has the potential to write something that people want to read. That’s an art. An internet marketing writer must develop something that will motivate people to buy. That’s a science.

An Art and A Science

Undergraduate degrees are split into two categories – Bachelor of Arts and Bachelor of Science. For a web content writer, our skill set must span the width of both of these options. The art engages the reader, the science makes them want to purchase from you.

What does the “Art” mean?

• Creative writing style


• Engaging article opener


• Use of an interesting hook


• Helpful and insightful body


• Powerful closing paragraph

What does the “Science” mean?

• Strategically placed Call-To-Actions within the article


• Strong Call-To-Action at the end of the article


• Keyword-optimized word density


• Intersite links that keep readers moving through the site


• Formatting in accordance with best website practices


• Tailoring writing styling, terminology, and language to fit your company’s customer personas

I’m Not Working Alone…

I’m not saying that I’m the only person at the company that will make you successful. There is a whole team of people at Fannit that work hard to move your company and revenue goals forward. When you call, you will talk to one of those people. It’s an entire team effort.

Our company model does work for our clients in a repeating cycle of four stages – We analyze, strategize, implement, and report. Within that entire process, my work occurs within the “implement” step of that cycle. There are team members just like me that are highly involved in the analysis, strategy, and reporting stages of the model. I can attest to their high level of motivation, commitment, and hard work that they will expend to bring you business and meet your sales goals.

As I Sit At My Desk, Writing…

…I’m thinking about you.

…I’m thinking about your business.

…I’m thinking about your customers.

…I’m thinking about what your customers care about.

And after I think about all of that… I then ask myself, “how I can turn the article in front of me into a sale for you.” And then I keep writing.

When you call, you won’t talk to me. But I do want you to understand who I am, what I do, and that I care about your business goals. As I write articles, I’m thinking about how to make your company successful, and that’s what makes my role at Fannit exciting. It makes it more than just a job.

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