3 Quick Wins for Monetizing Your B2B Audience

The beauty of being a B2B publisher is the volume of untapped opportunities. Whether you are a blogger, site owner, Twitter maven or Linkedin guru – across all industries – here are 3 quick wins you can use to start tapping into new revenue streams:

1. RSS-to-Email

One of the best tips in the digital publishing world is the addition of RSS-to-Email Newsletters. This tool can be a DOUBLE WIN – driving additional repeat traffic, plus the newsletter creates a new highly visible asset to be monetized.

Secondly, growing a subscriber database has never been easier with Opt-In widgets. This new monetization program can be up and running in less than a day with the right tools.

2. Optimize Your Dead Pages

Do you have high trafficked sections of your site that aren’t working for you? What I mean by working is, driving revenue. (For example, do you have a registration, thank you, or confirmation page with a single message and close window or back button?) While these pages hold a very special role in the overall process of your site, there is a huge opportunity to optimize these pages with monetization units. Don’t let your readers say, “now what?” Add professional resources and content to these dead sections of your site to provide additional value to your readers – that they don’t need to go looking for.

3. Get Social with Content

“37% of buyers said they spent more time using social media to research solutions” (+85% 2012) – according to DemandGen’s The 2014 B2B Buyer Behavior Survey.

Pro Tip #1: Publishers, warm up your social accounts! Create profiles and connect with your audience across their social network of choice.

Pro Tip #2: Develop a posting strategy that compliments your publishing schedule.

Pro Tip #3: Include relevant free resources, like professional white papers or eBooks, to build your content and monetize your social audience.

Ps. Don’t forget your #hashtags to expand your reach.

Enjoy a Quick Win Today…

Writing about a passion can be rewarding; however, by implementing these 3 quick wins you can start reaping a new type of reward.

3 Quick Wins for Monetizing Your B2B Audience