According to Nielsen, social media has become a key digital strategy for a vast majority of sales and marketing teams (70%+). However, most companies in the United States still struggle to measure the ROI of those efforts. How are businesses tracking the impact of Social Selling? Do they even see value in monitoring those channels? For those who do gather Social Selling data, what results are they reporting so far? Is Social Selling driving actual revenue?
The following infographic by Sales for Life reveals that although Social Selling tactics are indeed having a positive effect on the bottom line of companies, measuring results has proven to be an especially difficult nut to crack.
The ROI of Social Selling (Infographic)
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