3 Surprising Conversation Map Insights: Pantene, Kohl’s and Macy’s

A key factor in successful social media marketing is knowing what your audience is talking about and responding to in relation to your brand or company. A helpful tool in determining hot topic topics amongst your audience is uberVU’s conversation maps, which can provide helpful insights and a competitive edge. We follow some of the top brands in the uberVU platform to see what people are saying about them and to see how the brands are handling social. We like to look at conversation maps for different companies and brands every week to see if any odd words stick out that provide interesting insights.

Pantene

Odd Man Out: donated

A charitable cause is ranking on Pantene’s conversation map, but it’s much more than a one-time donation. In partnership with the American Cancer Society, the haircare brand’s Beautiful Lengths campaign encourages people to donate their hair to be made into wigs for women with cancer. The campaign has been around since 2006 but this year Pantene has really utilized social media to give it an extra push, using the hashtag #BeautifuLengths and sharing participants’ pictures across its social channels. The campaign is clearly resonating in social as other related words—”Beautiful”, “Lengths”, and “cut”—also appear on the brand’s map.

Kohl’s

Odd Men Out: Halloween, Christmas, Thanksgiving

3 holidays, one map. Is Kohl’s nailing the holiday promotions? Not so much. Turns out people aren’t too excited to rush the holiday season. Tweets are pouring in about how wrong it is that the store has displayed Christmas decorations prior to Halloween and Thanksgiving. Even more upsetting to social? Kohl’s recently announced it will be open on Thanksgiving day.

Macy’s

Odd Man Out: SeaWorld

With words like “parade,” “float,” and “Thanksgiving” all appearing on the retailer’s conversation map you might assume the social web is excited about the upcoming Macy’s Thanksgiving Day Parade. But when you add “SeaWorld” the story changes. Animal rights group, PETA, protested outside the Upper East Side home of Terry Lundgren, chief executive of Macy’s, on October 18th to advocate for the removal of a SeaWorld float in the store’s annual parade. PETA wants the “A Sea of Surprises” float, a tribute to the park’s 50th anniversary, removed from the parade, arguing that SeaWorld engages in cruel treatment of marine animals for profit.

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via Business 2 Community http://www.business2community.com/social-media/3-surprising-conversation-map-insights-pantene-kohls-macys-0664104?utm_source=rss&utm_medium=rss&utm_campaign=3-surprising-conversation-map-insights-pantene-kohls-macys