Starting out in social media can be tough for small businesses. You’re skilled in your industry, and (finally) used to quarterly taxes, but marketing and advertising seems like a whole new job when you already have one to do!
Luckily, it’s not too hard to get started on social media with a DIY attitude. Here are seven ways to get your small business involved on Twitter:
Share Your Story
Your story is familiar to you because you lived it. But the rest of hte world? We’re in the dark until you share it. If you’re a family run business, tell us about it! If you and your business partners met at a themed restaurant at a beach, we want to know that, too! Anything that will set you apart from the crowd should be considered interesting and shareable.
Celebrate New Hires
Introduce your team one by one.
Push Industry News
One of the many reasons a customer is looking at your social media profiles is to see if you’re the expert you say you are. Prove it by sharing industry news and content that you think is important. Bonus points? Include your perspective or insight as you share.
Ask Questions
Another benefit of being involved in social media is that you are receiving free access to your customers. Wondering whether they’d prefer a 10% off coupon or a free service? Just ask!
Share Quotes
Share your company’s personality by sharing your favorite quotes from spiritual leaders, politicians, and writers. You never know what will strike the fancy of a customer who feels they know you.
Your Story
Promote Your Services
Finally, yes: you need to talk about your business! Stick to the standard 80/20 rule: 80% of your tweets should be sharing information and being personable. Up to 20% can be purely advertising your company’s services to let customers know you’re open for business.
What else should small businesses tweet about?
Let your hard work shine online.
via Business 2 Community http://www.business2community.com/small-business/7-things-small-businesses-tweet-0634288?utm_source=rss&utm_medium=rss&utm_campaign=7-things-small-businesses-tweet
Aucun commentaire:
Enregistrer un commentaire