There has been quite a bit of controversy this holiday season with some brick-and-mortar retailers opening on Thanksgiving Day. Can’t deny that the holiday shopping weekend is expanding: first it was Black Friday, then Cyber Monday and now Brown Thursday has entered the lexicon. But why should consumers battle crowds and inclement weather when they can shop from the couch! Retailers and marketers are leveraging the mobile device delivering deals to the palm of their customers hand while the turkey is still on the table.
According to the National Retail Federation (NRF) consumer spend this holiday season is up 3.9% from last year to $602.1 billion. That spend is highly competitive too as consumers showroom, webroom, and review products for the best deals. Retailers compete with the biggest advertising spend for a final push to put them in the black (fun fact: that’s where the term Black Friday comes from). Marketing is catchy and kitschy, but overall meant to catch the consumer’s attention, getting them to buy, either online, smartphone, or in store. Omni-channel marketing is catching on as 83 percent of marketers said they planned on running coordinated, cross-channel marketing campaigns during the holiday season (Experian).
All year retailers have been making strides in building their mobile marketing opt-in databases, as all text messaging (SMS/MMS) and voice (IVR/AVM) calls are permission based. Mobile marketing campaigns and offers should be tailored to individual customer needs, cutting through the clutter of traditional advertising. Mobile technologies and capabilities include push notifications, mobile coupons, SMS/MMS messaging, QR codes, location-based services, mobile web, and augmented reality.
In this clip below from our webinar, Embracing Mobile Marketing This Holiday Season , Mike Romano, Mobile Marketing Senior Sales and Services Vice President, discusses 2012 results and trends for 2013 including showrooming and omni-channel customer experience.
Want to learn more about adding mobile marketing to your customer experience this holiday season? Watch the entire webinar, or download our whitepaper Making the Mobile Connection This Holiday Season and All Year Round.
Have a happy and safe holiday and shopping weekend!
via Business 2 Community http://www.business2community.com/trends-news/thursday-shopping-gobbling-black-friday-0696498?utm_source=rss&utm_medium=rss&utm_campaign=thursday-shopping-gobbling-black-friday
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