Doing Your Own Copywriting? Don’t Waste Any More of Your Time Until You’ve Read This!

Sometimes it’s difficult to write your new brochure or website page. You can get stuck. You know what you want to say, but you’re not quite sure how to say it in a way that will make people respond. And what’s more you can lose a whole lot of your valuable time trying to figure out how to say it.

To help you, I’ve got five power packed tips so that you can create engaging and persuasive content that will transform your marketing materials. A lot of people don’t follow these tips so by taking the time to read this article you find yourself five steps ahead almost immediately.

Headline
Whether it’s an email a leaflet on the webpage your headline is the single most important part of any marketing material. What you say in your headline will encourage someone to read your first paragraph and perhaps all of your communication. Trying to include a benefits or perhaps you could offer them a promise a guarantee. You may want to think about adding in a time limited offer a reason to respond to your email that they can’t ignore.

Benefits

People don’t want to know your local corner store is open ‘Early till late, they want to know that it’s open so they can shop whenever they want too at their convenience. Take the time to work out what the benefits of your product or service is and talk about them, don’t talk about just your features. if you’re struggling to think about what the benefits of your product or service are offering, write down your features and and the phrase ‘which means that’ on to the end, and think about what does that feature mean to your potential customer.

Offers
If you’re offering a product or service for sale try to build in a sense of urgency into the purchase decision by promoting even introductory offer a special offer. Perhaps you could offer a free consultancy half price offer or a discount if they purchased before a certain date. There’s been lots of studies that prove that creating a sense of urgency in your marketing communications makes a huge positive difference to your response rates. Just make sure that your offer Is something your potential customer actually wants And to test different options Before promoting them to a wider audience.

Third party endorsement
Testimonials and simple case studies and a great way to inspire confidence and trust in your services, and they can also demonstrate how easily you can solve your problem is that your potential customers are suffering from. Yes testimonials and case studies that are relevant to the audience you’re targeting. If possible also use statistics genuine results to show what was achieved.

Layout
Using subheadings, or bulleted and numbers list makes your copy easier to read. These days people tend to skim read rather than thoroughly read a whole article, elements like these can help provide pointers and interest that keep your reader reading.

If you’ve found these tips helpful then please do one thing, and share this blog post. Thank you.

And if you’d rather not waste your time trying to get your thoughts down on paper and you’d like help with your copywriting, please contact Kassia Gardner.

via Business 2 Community http://www.business2community.com/content-marketing/copywriting-dont-waste-time-youve-read-0696899?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-dont-waste-time-youve-read