B2B Marketing Tips for your Holiday Strategy

Christmas may be over but the whole season sure isn’t. There’s still some time for you to make sure your campaign stays in touch with the holiday mood. Here are few reminders to get you started:

• Start with social. It’s not just the commercials that tell you. Everyone can tell that it’s that time of the year again when they see that special promo on your social media page. There’s no shortage of businesses starting viral campaigns this way. Don’t fall behind! Make sharing a part of the promo and increase the amount of referrals!


• Talk about the season. More specifically, talk about any issues your customers may have during this time of year. For example, they might want to use your management tools to organize holiday leave. What about the Christmas bonus? Information like that needs to be stored some place secure but only you can tell them where that might be.


• Don’t forget the decor. Don’t overlook the small stuff either! Talking about the season on your blog might make it a little dull without a little redecorating. It doesn’t have to be too distracting either. Even just a change in the color scheme or adding a little prop to your logo will be enough of a difference.


• Keep SEO in mind. Certain search queries on Google only show up during this season. Just as you need to decorate your site, you might want to decorate your content. Look to hashtags for example. Keywords for certain management needs (like planning holiday leave) might also spike so give it a try!

B2B marketing has always been the sort associated with long webinars, white papers, and other info-heavy tactics. Most likely it’s because information really is gold for those in your target market.

Does this gold have to be in the same, dull shape of bars though? You’ve got the rest of the year for that already. Why not change them into snowmen, candy canes, or the bearded face of St. Nick?

The season isn’t an excuse to put your marketing campaign into total hibernation. Put your holiday strategy to work!

via Business 2 Community http://www.business2community.com/b2b-marketing/b2b-marketing-tips-holiday-strategy-0725638?utm_source=rss&utm_medium=rss&utm_campaign=b2b-marketing-tips-holiday-strategy