In a move to continue to be relevant and appeal to users, Facebook has announced that user updates containing relevant news articles will be featured more, and appear higher, in Facebook news feeds. What does this mean for social media marketers? Here are a few facts and figures behind why Facebook made this move, as well as a strategic guide on how to utilize a news posting strategy as a social media marketer.
The data show that people love news articles
According to the data, the writing is on the wall. Facebook has analyzed referral traffic to news websites and found that this traffic has nearly tripled over the last year.
Today’s update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it.
Users on social networks, including Facebook, are engaging with news articles more than many other content types. Social media and content marketers that curate, editorialize and publish relevant and engaging news stories will continue to attract the most engagement to their branded social media profiles.
Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme.
Quality is essential
Facebook has made it clear that only high quality, relevant and engaging articles will be promoted in user news feeds.
We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile.
Facebook promotes relevance over cheap entertainment
Now it is official – meme photos are of little value to driving genuine social media engagement.
This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.
Memes in the form of photos or videos continue to be a red herring in social media and content marketing. Successful social media and content marketers know that value creation is what builds relevant audiences that genuinely engage with the brand. Curating, editorializing and publishing relevant news stories is one of the best ways to create value for a specific target audience in any industry. Leave the memes to the kids at home.
Blogging & social media messaging drives wins
Organizations are finding that blogging and social media messaging is a winning combination to building relevant follower bases and earning genuine market attention on social networks. Building daily blog posts around the latest industry news, and promoting this content on social networks, is an effective combination that is half content marketing and half social media marketing.
Read more about this strategy in The Social News Content Curation Guide , where you will find more data that show why this strategy works as well as processes that will enable you to get the job done.
via Business 2 Community http://www.business2community.com/facebook/facebook-highlight-posts-news-articles-0701989?utm_source=rss&utm_medium=rss&utm_campaign=facebook-highlight-posts-news-articles
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