Internet Presence Management for Dummies

Oops, did we say dummies? We’ve got great news: if digital marketing is stressing you out, it’s not about brains, it’s about a new way of doing business. And while it may be confusing at first, or frustrating, or appear to cost a lot, it also works.

We understand, and this post is here to help you understand the very basics of internet presence management for your business’s online health.

It’s not you — it’s just a different way of doing business

Understatement of the year: things have changed. Digital marketing is here and growing strong, with top brands embracing and flourishing in an internet environment.

No one is excluded from this trend: B2B companies are generating business with their websites just like B2C companies are.

Your website is now the front door to your business, whether brick and mortar or exclusively online. But much like giving your corporate office a makeover, your company website needs to be refreshed to stay current and to reflect industry best practices.

If you’re like many companies, you invested in a website years ago and probably haven’t kept it up to date. If you haven’t updated your website in the last 18 months, it’s likely that it’s outdated and causing you to lag behind your competitors. It’s time to embrace the new way of doing business, and compete in a way that shows your clients and your competitors what you’re made of.

Internet presence management wrangles your brand

When it comes to the details, what is internet presence management really made of, and why do you need it?

It’s about wrangling the overall online impression of your business and shaping what’s already there into a cohesive, effective brand (because your clients and customers are already talking about you!).

Internet presence management isn’t a quick paint job on your company website. It’s putting time into understanding your business and more importantly your customers, what your customers look for online, and how your internet presence can help you achieve your sales and marketing goals.

That’s everything from graphic design, development, and mobile-readiness, to long-term maintenance, content strategy, and social media. Add to the mix SEO, paid search, and lead generation, and you start to paint a comprehensive picture of your business’s online reach.

You’re busy with your business, we can tend your online presence

Here’s the thing: you love your business, and you do it well. You like working in and on your business, but may not have the technical or marketing proficiency to manage your website and online marketing.

While it’s certainly possible to keep brand management in house, or stick it on an intern, that’s one of the surest signs you won’t be getting business from your website any time soon.

Content marketing takes time, and since Google’s Hummingbird update, it’s your only option for online growth. But, it’s like we said: the real benefit of inbound marketing and internet presence management is that you are investing your profit right back into your company, creating tangible, meaningful digital assets that help you reach your company’s specific goals. Assets that you create for your website can be repurposed as trade show material, and more, too.

Also don’t forget to measure the impact your website is having on your business. If your website feeds your CRM, then you can report on how many leads and closed business you’re getting monthly.

What did we miss? Do you have any lingering questions about internet presence management?

via Business 2 Community http://www.business2community.com/branding/internet-presence-management-dummies-0724280?utm_source=rss&utm_medium=rss&utm_campaign=internet-presence-management-dummies