Remember Rule Of The “KISS” While Creating Content For Business

Today, we will talk about how important the rule of the KISS is, when making content for the business. Now just because we say “business”, does not mean this rule is applicable only to content for the business but not applicable for contents for other purposes.

This rule can be applied to all contents, practically everything that goes on the web world but should be specifically followed for business content and hence, the title.

No I am not crazy and I am totally in my absolute sense, thank you for confirming my sanity.

So without further ado, what exactly is this KISS rule?

The KISS rule for creating content for business is – Keep It Simple, Stupid.

KISS # 1: The vocabulary.

Some people have an excellent vocabulary and they love to use it. If you are giving an IELTS or TOEFL exam, your vocabulary is sure to impress the one reading your paper and will give you hefty marks for it but when you do it on your content for common readers, it gives very vague meaning. Sometimes, it is even considered as a show off or a salesman strategy.

Therefore, unless you are giving an English exam, refrain from using extremely high vocabulary that would require readers to look up in a dictionary for its meaning.

People love to read plain sentences that they can understand without hassles of actually understanding them.

KISS # 2: The technical wording.

You may be an excellent experienced sales manager, SEO consultant or a marketing executive with an open pantry of high tech words but before you start using those words in your content, think again.

You are introducing your business or talking about something that your readers are new to. When you start talking to them as if you are talking to employees under you using all the technical terms, you lose your readers. It does not take them a long time to click on the close button or move over to next page that gives them words they can relate to everyday.

They don’t want to hear how many percent of sales you did in x number of months or how global warming is affecting your marketing strategy. They just want to know what they are interested in.

KISS # 3: The Jargon

Here is an interesting story. A woman was travelling in a cab when the cab driver picked up his radio, connected to his base and the following conversation happened:

Cabbie: B52

Base: C5

Cabbie: OK

The woman in the cab got confused and asked the cab driver what was that and the cab driver replied that he called his base to ask where he should pick his next fare.

Another example?

“When you leave the wire, make sure we get a commo check within a click.”

This is a military jargon that actually means is when a patrol departs, call on the radio at or near 1,000 meters, or a kilometer.

Such jargons are understood between the professionals of the same field. An SEO consultant will understand another SEO consultant’s jargon and a cook will understand another cook’s jargon but if these jargons are used with common people, they will have absolutely no idea what is being talked about.

So limit your use of BUSINESS jargons and adopt simple words that everyone can understand without referring to Google.

And that’s the KISS formula for business content…

KISS clearly means KEEP IT SIMPLE.

The key to having great business content is giving simple explanation in simple words using simple vocabulary. Why make things complex when simple words are doing great in getting you readers and making them understand you, better?

If your product, service or interaction through content requires explanation, do it in simple words and simple statements. Don’t go about with the history, chemistry and the ancient theories related with them, unless of course they are as interesting as how Facebook came into being, otherwise just go with what the users will be more interested in.

via Business 2 Community http://www.business2community.com/content-marketing/remember-rule-kiss-creating-content-business-0724214?utm_source=rss&utm_medium=rss&utm_campaign=remember-rule-kiss-creating-content-business