Writing Social Media Content

Social media deserves the attention of every company, regardless of their size. Platforms like Facebook, Twitter and LinkedIn are a forum for people from all around the world to talk – if these conversations were happening physically, big corporations would pay millions to get involved.

Most firms now have a social media presence, but not necessarily a good one. It’s important to come across as friendly and individual, rather than a faceless organisation, but there’s a fine line between doing this and being unprofessional.

The following tips will help you write engaging content for social media, without losing sight of the principles of good writing:

• Monitor your audience. Social media platforms like Facebook are still used primarily by teenagers and young adults, while Twitter has a far wider user base. Either way, the people you interact with may well be different to your usual clients, so pay attention to the demographics you’re attracting and produce appropriate content.


• Don’t get sloppy. Slang is commonplace on social media, but it’s important to check the spelling and grammar of your own content. On Twitter you’ll use the occasional abbreviation to make the most of your 140 characters, but consumers are unlikely to be impressed when you call them ‘u’.


• Think before you write. You should also check that what you’re sending out is worthwhile before you hit ‘Post’ or ‘Tweet’. Too many inane thoughts get boring quickly, so focus on finding relevant news and things that are likely to interest your followers.


• Maintain your tone. You’re careful to write your company’s other communications in a distinctive tone of voice, and social media copy should be no different. The tone of your writing and your content should always be on-brand.


• Link to your website. However interesting your copy itself is, refer browsers to your company website whenever possible. This could be to a services page, news feed or your blog – it’ll generate more hits and lead them towards your paid services or products.

As Twitter’s share prices suggest, social media is an unstoppable force in today’s world. If you’re struggling to attract people to your page, then follow the simple tips above or get in touch with Stratton Craig. Our writers excel at web copy, and can get your social media communications up to scratch in no time.

via Business 2 Community http://www.business2community.com/social-media/writing-social-media-content-0703343?utm_source=rss&utm_medium=rss&utm_campaign=writing-social-media-content