mercredi 23 avril 2014

Facebook Hits $2.5 Billion In Revenue, Active Mobile Users Top 1 Billion

Facebook Hits $2.5 Billion In Revenue, Active Mobile Users Top 1 Billion image facebook q1 2014 earnings


Facebook shared its Q1 2014 earnings today, and beat analyst expectations with revenue of $2.5 billion, a 72 percent increase compared to a year prior.


Mobile ad revenue now accounts for nearly 60 percent of total revenues, and the social network saw earnings per share of 34 cents.


Expectations were at $2.36 billion in revenue, and earnings of 24 cents per share. Monthly and daily active users saw a four and 5.9 percent increase year-over-year, hitting 1.23 billion and 757 million respectively.


Combined ad revenue is up 82 percent from Q1 2013, but revenue from Payments saw a decrease of $4 million over the past quarter.


Mobile continues to be a hot spot for Facebook, and mobile monthly active users surpassed one billion for the first time ever.


That’s a 34 percent increase year-over-year, and daily mobile active users have increased 43 percent.


From Facebook COO Sheryl Sandberg:



“The fact that we have a mobile ad product that we’ve added it into the News Feed, and we continue to see strong mobile ad performance — Our ads work, and they’re working for marketers.”



During the first quarter of 2014, the social network acquired WhatsApp for $16 billion, and virtual reality headset manufacturer Oculus for $2 billion, both cash and stock deals.


Currently in after hours, Facebook stock is up nearly five percent to just over $64.


Photo credit: Frank Kehren






via Business 2 Community http://ift.tt/1iNtvis

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