Great Designs Win For Marketing On April Fools’ Day

As I write this, April Fools’ Day is not yet over (unless you live in the hemisphere that’s already in tomorrow. Each year we come across some fun pranks – the ones that catch our attention are the ones that take not only a bit of thought but also great design.

To give credit to some of the eye-catching April Fools’ Day marketing announcements of 2014, we’ve rounded them up here for you.

Google launches Ad Birds on April 1st

Google’s many pay per click customers logged in today to find a brand new service – Ad Birds offers the ability to advertise on different parts of a bird. You just choose your bird type and ad position and you are “ready for take off”.

Vauxhall gets ready for Brazil World Cup

With the summer World Cup Finals approaching in Brazil, Vauxhall decided to mock up a new model Astra called the Copacabana. We might have asked for a test drive but the idea of sitting on prickly grass wasn’t appealing.

Sainsbury’s launches ‘butter-side-up’ bread

A simple idea but a good one. What’s the best thing since sliced bread? Well, sliced bread, of course, that always knows which side has the butter. No more worrying about the bread landing butter side down.

Mini – the car that runs on tea

Mini is a quintessential British car (well, it was once). What better fuel for a Brit than a nice pot of English tea? A clever idea? Not really, but it was all in the design – enough to get it shared and the brand seen.

Samsung Fli-Fy April Fools’ launch

If Google can put wifi on balloons and float them around the world, why not wire(less) up some pigeons? There are lots of them.

Morrisons to launch 50 shops on narrow boats

Imagine if this were true – you could go to a Morrisons in a narrow boat. How would you wheel around your trolley? Would there be free parking? Would the shop always be in the same place?

Share a selfie with the new Tesco Cudl tablet

Tesco announced its new tablet for couples. You no longer have to spend time online separately again – just do everything as a couple. Three hours after they announced it, they admitted it was a joke – chickens.

Grab a dog high chair from IKEA

This one has a promo video, which you can watch here.

via Business 2 Community http://ift.tt/1pKdZE9