How to Generate More Leads with Your Infographics

With the ability to turn complex, boring information into visually appealing content, a well-designed infographic has the potential to go viral and get your brand message across. It’s one of the most powerful tools to attract more visitors and prospects to your website.

But did you know that you can also generate more leads with infographics? With this I mean you can create a lead generation machine by using infographics. Interesting, right?

Following is the step by step process.

1. Choose Your Offer

Yes, the hardest part of lead generation is choosing the right offer for your opt-in form. Whether it’s an ebook, a white paper or a free on-demand webinar, make sure you can tease it out for interesting facts and information.

2. Create Your Infographic

If you don’t know where to find a good graphic designer, download our free infographic templates or use these 5 free Powerpoint templates from Hubspot.

3. Create a Blog Post to Get Your Infographic Exposed

A short description above your infographic is enough to get it exposed to your website visitors. Remember to make your post keyword-rich with compelling headline.

4. Strong Call to Action

Include a strong call to action in your post is a good way to redirect visitors to your offer and encourage them to fill out a form.

And boom, you have a new lead!

5. Remember to Use Embed Code

Embed code is perfect to make others to share your infographic (and your offer) with their readers and fans. Infographic Journal has a free embed code generator plugin that you can download free here and install to your blog.

6. The Power of Sharing

Last but not least, make it easy for readers to share your infographics via a variety of social channels or you can also submit it to infographics directories.

Above is an effective way to turn your infographic into lead generation machine. You can also use your infographic as an offer which asks visitors to fill in the form before they can actually download the infographic. Personally, I don’t have much attention for this method but another digital marketer on Linkedin told me that it works so you can give it a try.

What about you, have you used infographics to generate more leads for your businesses? Please share your thought in the comment section below.

How to Generate More Leads with Your Infographics