Don Draper would HATE how we market our businesses today with a passion! In the old school of marketing, there would be no need for marketing automation, you would plan your campaign, create your ads, send them out into the world and then sit back, sip some whisky, grope your secretary, and reap the benefits (or not.) Don thought computers were distractions and would clearly have hated marketing automation software .
Mad Men makes the world of marketing seem glamorous and full of excess….not so much in the real world! Most of us online marketers and advertisers work HARD! There is a little more to it than we see on the show…and a lot less drinking, partying and sleeping around!! However we do have the advantage of technology to help make our lives a little easier.
Long gone are the days of primping your advertising campaign and cutting the apron strings to let it do its thing out in the big wide world. Most of us, in the marketing world, are workaholics. We constantly strive to improve our efforts, to measure our successes and failures, to find new and creative outlets.
Finding the balance between work-life and life-life gets more difficult every day. If only we could spend a few hours in the office during the day, then drink and party all night hey? Sadly it just isn’t real life. What we can do is let the tech we have available to us, help us tip the balance.
Can you imagine Don Draper hunched over a computer, planning his strategies, creating quality content and finding the right outlets, at the optimum times, to send to the right people? Nope, me either! Old school marketing involved an awful lot of guesswork and stabs in the dark. Nowadays we can follow, track and measure our every move and know exactly what our customers want…and what they don’t!
The Don Draper school of marketing taught us to spend thousands on one campaign, take months to perfect it, then launch it and hope for the best. What we do now is implement marketing software to help us….
- Constantly create new and interesting content
- Consistently engage with our customers in real-time
- Be there for our customers whenever they need us
- Nurture our leads
- Create a paper-free customer database
- Spend an awful lot less money
- Do more than just sell, sell, sell
- Track and measure EVERYTHING
Here are some amazing marketing automation tools that let you engage, automate and more!
Pardot: B2B marketing automation suite by Salesforce
Pardot lets you automate and schedule your social sharing and email marketing campaigns as well as tracking your interactions including page views. Some more great features are:
- Lead nurturing
- Lead scoring
- Lead management
- ROI reporting
- Google analytics
- Landing pages and forms
- Android/iOS/windows/linux/web supported
Infusionsoft: Sales & Marketing Automation for Small Business
Infusionsoft is a marketing automation platform with a built in CRM and great eCommerce feature. You can manage and automate just about all of your marketing channels from here, along with:
- Metadata and keyword finder
- Web forms
- Easy publishing and landing pages
- Marketing reports
- Scoring tool
- Sales reports
- Mac/web/windows supported
ExactTarget: Salesforce ExactTarget Marketing Cloud
ExactTarget is a marketing cloud which helps you to build and manage your customer relationships along with establishing your brand across multiple networks. They also offer:
- Advanced content management
- Content personalization
- CRM
- Real-time tracking
- Pre-built templates
- Sophisticated marketing automation
- Web supported
Hubspot: InBound Marketing Software
Hubspot is inbound marketing software for sole traders up to large enterprises, allowing you to take advantage of your customer’s online shopping habits. Other Hubspot features are:
- Marketing automation
- SEO tools
- Blogging tools
- Content publishing
- Lead management
- Marketing analytics
- Web supported
ActiveCampaign: Email Marketing & Email Automation
There’s no doubt that Don would hate email marketing. After all, he rarely even wrote his own letters. ActiveCampaign is a marketing and sales automation master, with your marketing tools for your iPhone and iPad, including:
- Marketing automation
- CRM software
- Email marketing
- Customizable workflows
- Live eCommerce data
- Sales automation
- Email templates and designer
- SMS marketing
Simplycast: Customer communication suite for inbound marketing, marketing automation and multi-channel communication
Simplycast is a multi-channel marketing suite for all types of business and is used by big brand names all over the world. It allows you to track your every, online move plus some more essentials such as:
- Landing pages
- Form builder
- Online surveys
- Email marketing
- Marketing automation
- Facebook and Twitter marketing
- Web supported
See anything you like? If you can’t make your mind up you can compare marketing automation apps side-by-side to make your job a little easier.
Speaking as a marketer myself, I simply could not live without these fabulous tools that we all have access to. There are just too many outlets for our creativity to manage it all manually. Can you imagine jumping from Facebook to Twitter to LinkedIn to GooglePLUS to Pinterest all day long? And they are just the social networks, add your email marketing, blogging, video making and mobile marketing to the mix!! You would be dizzy by the end of it all and probably not have achieved too much either. Marketing automation is heaven-sent to us to marketers. It means that we–and anybody who markets their small business–can plan and schedule our campaigns, measure our results and keep working on the go. We will never miss a lead opportunity again!
As much as we love Don Draper and his lifestyle, the reality is there is much more to marketing in the twenty-first century than there was in Don’s day. Take advantage of the great marketing technology we have access to, make your life easier, and you may even find the time to party!
The man himself said “Well, technology is a glittering lure. But there’s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.” What do you think?
What Don Draper Would Hate About Marketing Automation
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