3 Ways Mobile Advertising Can Be Effective

Mobile marketing and advertising are at the forefront of most analysts’ predictions for what will be pivotal in 2014, and it’s not a far-fetched proposal. In 2013 there was 75% growth in mobile advertising, according to AdAge Mobile Fact Pack.

No longer is mobile marketing and advertising a peripheral issue for businesses—rather, it’s being seen as an essential component of any marketing strategy.

Think this doesn’t apply to small businesses? Think again. Mobile advertising is extremely important to small businesses, because of the rising importance of localized searches on mobile devices.

Still Not Convinced?

Beyond the huge general growth of mobile advertising in 2013, the following statistics also point to its importance:

• Experian reports 58% of Americans with smartphones find mobile ads with coupons or special offers are useful.


• 57% of American use their smartphone every day for searches, according to Google.


• According to ComScore, almost 90% of time spent on social media giant Twitter was done through a mobile device.

Smartphones are no longer just for the elite or people in certain areas of the world—they’re for everyone. Think about being in an airport, a store or a subway stop. Nearly every person there has their face buried in a mobile device, and the same notion extends to countries around the globe.

More and more marketing experts are realizing the key to putting themselves directly in front of their targeted customer is via mobile advertising.

How to Make Mobile Advertising Effective

Despite the overwhelming evidence that mobile advertising is important, it’s still a relatively new concept, and many businesses are unsure of how to approach it. It’s not just any mobile advertising that works—there are clear indications of what affects the consumer, and what doesn’t, making strategy important.

1. Perhaps one of the best ways to make mobile advertising effective is by providing consumers with a compelling coupon or deal. Unlike TV or radio ads, with mobile marketing, the consumer can click directly on the ad to take advantage of a special offer, and this is one of the best ways to drive traffic and improve your chances of creating a customer.


2. Target your desired consumers effectively. One of the best ways to do this is through the use of geo-targeting. Mobile device users continue to report the importance of their smartphone or tablet both leading up to, and during the shopping experience, so geo-targeting will help drive consumers in your location directly to your business. You’re also reducing the possibility of wasted impressions with your advertising, and ensuring you’re getting the most bang for your buck.


3. Get social. A huge number of smartphone and tablet users are heading to social media sites the majority of the time they’re on their device, so take advantage of available opportunities. Don’t just add social sharing options with your mobile advertising, but create incentives for people to do so.

The Takeaway

While 2013 was a year of huge growth for mobile advertising, it appears it’s only the beginning. Now is a great time for businesses of all sizes and types to take advantage of available opportunities, by creating and honing mobile advertising techniques that are powerful and effective, and incorporating them into their overall marketing strategies on a regular basis.

via Business 2 Community http://ift.tt/LGLLgS