Often times people believe the flashier – and more expensive – the booth, the bigger the impact. They throw their budget dollars at big elements that actually do everything to distract from their brand and very little to enhance it.
Working with an experienced exhibit house that can analyze and prove the value of every detail in your exhibit design is critical to a making a stronger impression on the show floor, making lasting connects with potential customers, and ultimately, providing a better ROI.
For your next show, follow the four steps outlined in the infographic below to get you started and on your way to a smarter booth design.
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