The dynamic of sales and marketing is a complex relationship indeed. Both departments heavily rely upon one another in order to function effectively but very rarely ever see eye to eye.
This is often detrimental to the entire process and impedes the effectiveness of sales and marketing efforts – even though it is always in everyone’s best interest to remain aligned. Marketing needs to understand exactly what sales want as an opportunity and support in conversion of the opportunity. Sales must appreciated that not everyone is ready to buy but understand that it is by far for cost effective for marketing to identify and nurture opportunities in most instances (than themselves). They should want more of their time at the sharp end – selling.
Our infographic highlights just how influential a bad working relationship can be between these two key departments in the client acquisition process.
Click here to download our red hot guide to Aligning Sales & Marketing.
via Business 2 Community http://ift.tt/MTtVrs
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