Google Introduces Simple Yet Effective Feature To Stop Annoying Promotional Email

Google has a new simple way to allow users of their email platform, Gmail, unsubscribe from promotional emails. According to this post on Business Insider, there will be a very large and highly visible “unsubscribe” link at the very top of the header in emails that are determined to be promotional.

While all commercial emails should have an unsubscribe link at the bottom to remain CAN-SPAM compliant, many marketers are becoming clever and hiding the unsubscribe link within text and making it difficult for the casual user to locate them.

Google’s new solution makes it very easy for their users to unsubscribe from unwanted promotional emails. This new simple removal process has caused many companies to throw their hands up as they fear making it this simple for people to remove themselves from their marketing lists will severely impact their email marketing campaigns.

While this may appear to be the case, Google claims that this move will actually help businesses in the long run. When the unsubscribe link is buried within text and hidden at the bottom many users will simply report the email as spam. If a business receives so many reports of spamming it will greatly impact their delivery rate in the future. Even if a consumer signs up for a marketing and promotional list and then reports the email as spam it can hurt the business.

Businesses should be welcoming this new feature with open arms. This will greatly reduce the risk of having your domain flagged as being a spammer. If you have a brand name that your email marketing relies on then this is good news. You don’t want people on your marketing list that aren’t interested in your products or services. This will also help businesses really trim the fat and create a much more responsive email list.

Large corporations will see this as a good move by Google, while internet marketers that reply on email spam to deliver their messages see this as another nail in the coffin of spam marketing. With Bing and Yahoo making changes to improve the quality of their search results it is possible that Google will now start making some of their “clean up” efforts more public as well.

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