Grading The Super Bowl Ads Using Big Data (Infographic)

This year, we decided to do something different for our Super Bowl ads grades.

We wanted to see if the selected advertisers’ post-Super Bowl ad Twitter followers matched their target markets.

Using the Pipl Search API, we analyzed the new followers’ professional & demographic details to see which brands were spending their money wisely.

The results are pretty interesting – Budweiser added the most new followers (3,455), but most of them were women (75%). Bud Light hit their target with almost 60% of their new followers between the ages of 21-34. Pepsi acquired followers from across the country and Squarespace got their money’s worth.

See the report cards below.

The 2014 Super Bowl ads grades

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