Pinterest Marketing: How To Engage Influencers Just Like Target Does

In Pinterest marketing news, Target announced today that they’re launching an exclusive collection of party-hosting products designed by some of Pinterest’s top pinners.

Design partnerships, or “diffusion lines” for well-known designers are nothing new for Target, but this is the first time the retailer has worked with influential pinners on Pinterest to design a collection of products.

Partnering with these influencers isn’t an experiment for Target. With a combined following 24+ million Pinterest users, this collection makes as much (or more!) sense for the retailer as the Philippe Starck, Zac Posen, and Michael Graves collections.

“We definitely see today’s top Pinners as expert curators of style and design. We think their unique point-of-view will resonate well with our guests who regularly rely on Pinterest for inspiration and ideas.” – Rick Gomez, SVP of Marketing, Target

So, if the 2nd largest retailer in the country thinks engaging with Pinterest influencers makes sense for their brand, then that’s a really good reason why it may make sense for your brand too.

How To Identify Influencers on Pinterest:

Piqora’s complete marketing suite for the visual web gives you two ways to identify influencers and brand Advocates on Pinterest.

1. Most Popular Users by Interest Category Dashboard – Below is a screenshot showing a sample dashboard of influential users in the DIY & Crafts category on Pinterest. No surprise that Joy Cho (and her 13.6+ million followers) is one of the pinners Target choose to partner with.

How You Can Replicate Target’s Strategy: Directly underneath each influencers name are links to their profiles on Pinterest, Twitter, and/or Facebook. Reach out to them on Twitter from your brands account, repin their pins, or comment on their Facebook status to start a conversation about working together.

Screenshot of Piqora’s Influencer Dashboard

2. Your Website’s Top Pinners Dashboard – The dashboard below shows your brand’s advocates. These folks may be less well known than the top influencers in a particular category, but they are pinning images and products from your brands website – and those pins are getting repinned.

How You Can Replicate Target’s Strategy: The pinners shown on this dashboard are driving the most traffic and awareness for your brand. Reach out to them about partnering on a future campaign, or get insight on what they love about your products.

Piqora’s Top Pinners dashboard shows that Joy Cho’s 32 pins from Target.com resulted in 6,000+ repins.

Request a demo to see how Piqora’s complete marketing suite for visual, interest-based networks can help your brand track engagement and ROI from images, publish content efficiently, engage with influencers and advocates, and run contests & sweepstakes to grow your community on Pinterest, Instagram, and Tumblr.

via Business 2 Community http://ift.tt/Mn1Asx