Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent

You can’t afford to not use customer location data to efficiently route incoming calls to your business. Why? If your business has multiple stores or offices within a city, region, or even across the country, it is highly likely that directing inbound callers to their closest location is of interest to you. Or maybe you run a sales team where you assign leads to agents based on geographic territory. Geo-location technology can determine the precise geographic location of mobile callers and route their call to your closest or most appropriate store, franchise, office, or agent.

How does it work, and why does it matter for your business? Read on and learn.

Geo-Location: Why It’s Important and How It Works

Smartphones are driving more searches than ever before, with mobile search volume expected to surpass desktop by 2015. And those searches drive calls. Google says 70% of mobile searchers have clicked the “call button,” and BIA/Kelsey estimates that mobile search alone will drive 75 billion calls to U.S. businesses by 2018. What’s more, Google says that 50% of all mobile searches have local intent, meaning they are looking for a business near them. This growing audience of mobile callers will require relevance and convenience when calling your business from their smartphones – and geo-location is the answer.

Here’s how it works for mobile search:

1. A consumer finds your paid or organic listing after running a search on their smartphone.


2. They tap on the click-to-call button in your listing or click through to your site and call you.


3. Cell phone triangulation pinpoints a smartphone user’s exact latitude and longitude.


4. The call is automatically routed to the closest or most appropriate store, franchise, office, or agent.

With geo-location you’ll be able to get callers to the right store, office, or agent – and fast.

Relevance: Create a Better Experience for Customers and Agents

A key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike. Customers are immediately put in contact with the store nearest them and are not bounced around location-to-location over the phone. Similarly, your sales agents are going to have a more relevant experience with callers if the calls they are receiving are actually meant for them. They won’t have to waste their time trying to find which location the caller meant to contact and then directing them there manually.

Or let’s say you have locations across the country. Combining geo-location with routing calls by time of day can detect a caller trying to contact you after close of business in Charlotte, for example, and direct them to an open office in Sacramento. The caller reaching a live agent (regardless of office location) could be the difference in making the sale or not.

Simplicity: Advertise One Number

Have multiple locations or franchises? Gone is the day when you have to list a phone number for each of your locations to ensure callers are getting to the most appropriate location for them. With geo-location you can advertise one phone number for your business that works for every store by automatically routing mobile callers to the nearest location.

A single phone number is effortless for you to implement and drives convenience for your customers. With a growing mobile audience, this can help eliminate any confusion they may experience picking a number from a long list – and then they will always associate that one number with your business. What’s more, using a single number further helps reduce the amount of time your agents waste on transferring callers to the correct location.

Include Call Tracking To Optimize Your Marketing

Pair your use of geo-location with call tracking technology and you will have marketing gold for your business. Call tracking ensures proper attribution and allows you to accurately measure the source of the lead type 66% of sales managers consider most valuable: phone calls (BIA/Kelsey). Whether it’s an ad, search keyword, web page, or marketing campaign, you’ll be able to optimize your marketing for what is working best to drive those high-quality phone calls.

If you’ve ever asked yourself how you can more efficiently connect mobile callers to the closest location or streamline how your agents are handling calls, the answer is incorporating geo-location technology into your voice-based marketing automation strategy. Interested in using geo-location to your advantage? Request a demo today to see it in action.

Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent