10 Ways To Fail On The Biggest Social Media Platforms: Twitter

10 Ways to Fail On the Biggest Social Media Platforms: Twitter

You probably didn’t set out to fail on your social media efforts. Like a cheesy horror flick, something bad happened when you went into the basement. Maybe after you finished with the rest of your work, you only had a little time left over. Or maybe you didn’t have a strategy and you got into the details without a roadmap. Here are some ideas so you can perform the best bellyflops known to social media kind. You’ll thank me later! And by the way, there are TONS more mistakes, so as they say, “you’re only limited by your imagination!”

Twitter

Cross post from Facebook

You’ve seen these posts with the Facebook link. You’re making your followers go to Facebook to get your content when you do that. Don’t be that person.

Fix: You can post using a scheduler, such as HootSuite, or post from within Twitter.

Use the wrong hashtag

Whoops! You just used the hashtag of a major spammer or a porn site.

Fix: Check out your hashtag first by searching. The shorter the hashtag, the better (because the hashtag cuts into your 140 characters), but you still want one that’s somewhat unique.

Make your account private

If you want followers, make it easy for people to follow you. When your account is private, no one can see what you’re tweeting, so how will they know if they want to follow you?

Fix: Make your account public. Unless you don’t want anyone to see what you tweet, that is.

All hashtags, all the time

Your tweet is all hashtags and nothing else. Who wants to read that?

Fix: Although your real estate is limited, create a headline at least. It’s easier to read.

Don’t engage

Would you stand on a table and yell all the time? Some accounts are in broadcast-only mode, but to do that successfully, you might be a celebrity or a news station.

Fix: Check your notifications and see who’s writing to you, retweeting your tweets, or trying to engage with you. And write them back!

Vent

Doesn’t everything make you angry? There are so many lost causes! And people have such bad manners! So tell them, as often as possible, preferably using ALL CAPS!

Fix: Don’t. Just don’t.

Drunk tweet

Seen any social media belly flops lately?

There’s a fine line between “Wine Wednesday” and “Wino Wednesday.”

Fix: If you must drink, hide your smart phone from yourself. Maybe give it to your sober friend or designated driver. Some comedians are funny when they drunk tweet, but most other people? Not so much.

Overpromote

Follow me! Read my book! Come to my seminar! Being on the receiving end of those tweets can get tiresome.

Fix: Promote with a gentle touch. Offer value first.

Don’t reciprocate

People retweet you, mention you, and try to have conversations, but you never reply. So even if you have a lot of followers, you might not have much engagement.

Fix: Retweet others, say thank you, talk to people. Just like in real life!

Let your account go inactive

Stop tweeting for weeks or months at a time.

Fix: Send a few tweets every once in awhile. That way, no one will have to call you and ask if everything is ok.

So Much Failure, So Little Time

As you can see, the sky’s the limit as far as failure goes! Have you seen any Twitter failures lately?

10 Ways To Fail On The Biggest Social Media Platforms: Twitter