5 Tricks to Optimize Your Business’ Blog

Business blogging is a necessary component of any online marketing strategy. Blogs drive customers to your website, build out your search rankings and become knowledge banks. How, then, are we supposed to use blogs to actively market our businesses on the Internet?

1. Make It Part of Your Website

An amateur marketing mistake is to create a website and then launch a blog on an unrelated domain. While you can easily cross-link these sites and rename a WordPress blog roll, having your blog built into your home website is extremely important. Here are a few reasons why:

• Site visitors don’t like clicking links. The fewer steps they take to navigate to and from a blog, the better.


• Google categorizes sites based on domains. The more traffic you have on a single “site,” as in a home website with a blog component, the better it is for search optimization.


• You want visitors to be able to seamlessly jump between blog and “other” content. Typically, the best business blogs are accessible through the main navigation bar.

2. Publish Regular Content

The strength of a business blog hinges on how often (and how well) you post content. The more posts you have, the better your blog is at matching your businesses to keywords searched on Google. This is why so many businesses post content about their industries and products: If a customer has a question and Googles it, he or she has more chances of finding the answers on your blog.

The best way to publish consistent content is to set up an editorial calendar. Work ahead, too, so you can have content ready to go and spend more time on it.

3. Interact & Market

Your blog is doing minimal work when all you do is post content and let it sit. Instead, it’s important for you to actively market your business blog and interact with it. There are two basic ways to do this:

• Share links to your blog through social media. Tag followers in comments, have affiliates share it – The more exposure a link gets, the better the odds are that people will visit the blog (and, by extension, your website!).


• Interact with customers who comment on your blog. The comments section is one of the best tools you can have for marketing.

4. Invest in Infrastructure

Websites are the new storefronts. How professional is yours?

Business owners often realize the importance of investing in design and layout after the fact. Having a subpar “temporary” website is never a good idea, especially when your website needs to make a first impression when new people visit your pages.

5. Ask For Help

Online marketing is a challenge for smaller businesses without the means, personnel and funds to do it right. Fortunately, there are proven outsourced marketing teams out there that specialize in helping businesses launch and maintain blogs, social media platforms and websites.

5 Tricks to Optimize Your Business’ Blog