7 Marketing Tips To Increase Leads Through Your Blog

These days, just having a website isn’t enough to market your business online. You need to take a proactive approach to reaching your target audience. Blogging is the number one way to do do that.

The process of blogging to reach your audience in the effort to convince them to purchase from you is called “content marketing” – one of the biggest buzzwords in the digital marketing industry.

Today we are going to look at the top 7 ways to gain leads and, more importantly, loyal customers by blogging.

1. Determine Your Audience and Blog For Them

Many people start a blog just because they hear their competitors are blogging but don’t know how to properly use it for marketing purposes. The first step is to determine who your blog is meant to attract. Blogging without knowing your target audience is like driving a car without a map – you’ll get nowhere. A great way to do this is simply to ask your current clients about what they would like to learn more about in regards to your business. Write down their answers, this will provide you with great ideas for topics later on.

2. Create Valuable Content For Your Target Audience

Anyone can create content but it takes time and effort to create valuable content. Starting out, it can be tough to come up with ideas. One trick I use is to see what content is most popular on my competitors sites (by using a free service called BuzzSumo). Just plug in their domain to see what content of theirs was most shared. Use that to as a jumping-off platform for your ideas.

3. Blog Consistently

The hardest thing abut blogging isn’t coming up with ideas or editing your posts, it’s taking the time out of your day to sit down and write on a consistent basis. The best way to get in the habit of blogging is by marking off a specific day and time where you can fit it into your schedule – then stick to it no matter what.

4. Don’t Try To Be Someone Else

What makes a blog a blog is the fact that it doesn’t have to be a masterpiece of writing, it can be your voice. In fact, blogs written in your natural voice are more likely to create a connection with the reader and build their trust.

5. Give Things Away

People love free things, it’s a fact of life. Have giveaways every now and then to encourage readers to engage with your content. This can means sharing the post or even just leaving a comment. Getting them involved helps build the digital relationship and cultivates a loyal consumer base.

6. Promote The Content Your Create

Writing the post is only half the battle of blogging, the other is promoting it. Below are some great ways to promote your content:

• Posting it on your social media channels


• Posting it on social bookmarking sites such as reddit and stumbleupon


• Sending an email out to current clients and people on your email list

7. Have a Strong Call To Action

Once the user is done reading, you’ll want them to take an action. This action varies depending on what industry your in and what you sell. A good call to action might be “Contact Us Today” or “Call Us For Your Free Estimate”. You’ll want your call to action to be placed in a visible area on your blog (e.g. after the post and/or in the sidebar area).

7 Marketing Tips To Increase Leads Through Your Blog