According to the latest infographic released by Invesp, 3 out of 4 online consumers have noticed retargeted ads and every one in five marketer have a dedicated budget for ad retargeting. 56% of marketers use ad retargeting to acquire new customers followed by Building brand awareness (42%) and to acquire competitor customers (11%) . Website visitors retargeted with ads are 70% more likely to convert to customers and retargeted customers are 3 times more likely to click an ad than people who haven’t interacted with your business before. 50% of marketers surveyed said their retargeting budget will increase in next 6 months.
Please check the infographic below for detailed facts and statistics.
Ad Retargeting in Numbers
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