So the whole world is talking about iPhone 6, did you get one, what do you think? Our technology is becoming ever-more impressive year-on-year, we can do just about anything on our mobile devices. Business owners need to be in touch with what’s going on 24/7 when they are on the road, or even just around the block. That’s where apps can help you to market your business on the run. Lets talk about the best marketing apps for iPad and iPhone and how each of them suits your different mobile marketing needs.
What functionality do you need from your Marketing app for iPad or iPhone?
1. Task Calendar Function
You always need to know what your plan is for the week (month/year) right? Having a team calendar is vital, and even more so on the go. Being able to access your team events and meetings when you are out of the office is essential to both the smooth operation of your business, and most likely your sanity!
AffinityLive for iPad and iPhone
AffinityLive is a free app for iOS which allows you to keep up-to-date with your tasks anywhere. The app requires iOS 7.0 or later and compatible with iPhone, iPad and iPod Touch. It is optimized for iPhone 5. The app was last updated on June 9th 2014 so it’s right up-to-date but with the iPhone 6 being launched I am sure there is another update due soon.
Key features include:
- Weekly and monthly task board
- Different task assignees
- Sortable by assignee
- Billable and non-billable time log
- View client contact details
- View client task details
- Record notes against client, task or contact
- Create deadlines for tasks
2. Content curation and sharing
Being able to keep up to date with the latest happenings in the world, or in your little part of it, sets you apart from your competition. You need to stay on the ball when it comes to the latest news, especially in your niche market. The ability to share that news and information, as it happens, to your customers is a HUGE asset.
Oracle Social Cloud
Oracle Social Cloud is a social media management suite with an iOS app available. It is compatible with iOS 4.3 or later and is optimized for iPhone 5. The app is free and allows you to stay connected to your customers and with what’s going on in the world. You can access news using search terms and keywords, providing the latest news right to your iPhone or iPad. You won’t miss a thing!
Key features include:
- Customizable news filters
- Register for Oracle events
- Expert-led webcasts
- Participate in blog conversations with Oracle bloggers
- Social network management
- Oracle social network
3. Customer communication
Accessing your customer data on the move is a priority for all business people, from freelancers to international enterprises. Having more than one avenue of contact will keep your customers happy, knowing they can get in touch at any time, and more importantly you can contact them when they need you.
Pardot Mobile
Pardot Mobile gives you access to your client contact information and data. You can instantly connect by email or phone to provide the best possible customer service. Pardot Mobile is a free app if you use the paid Pardot web app it is compatible with iOS 4.3 or later and is optimized for iPhone 5. The last update was in October 2012 so an update is most likely to be imminent with the release of the iPhone 6.
Key features include:
- View prospective customer information
- Access contact details
- Score and grade prospects
- One touch calling system
- Send emails directly to your customers
4. Mobile Accounts
Do you keep track of your incomings and out-goings when you are on the road? A tight grasp on the purse strings is the key to a profitable business so watching every cent is a good thing! Managing your finances is a daily job so the ability to do that from anywhere is a modern necessity.
Zoho Books
Zoho Books is an iOS app for money management on the move. You can record your expenses and manage your bills right from your iPhone or iPad. Once a project is finished you can send your bill immediately. You can also travel the world and keep working as Zoho Books supports transactions in multiple currencies. This app requires iOS 6.0 or later and is optimized for iPhone 5. You need a Zoho account to use this free app.
Key features include:
- Money management
- Access your accounts from anywhere
- Business insights
- Time tracking
- Multiple currencies
5. Analytics
Last but nowhere near least is analytics. Measuring your online marketing results has never been so important. Trust me when I say your competition is doing just that! Be on the ball with your numbers (however tedious is seems) and you will hone your business into a well oiled machine in no-time.
DirectIQ
DirectIQ is an iOS app to view live reports of your online marketing campaigns, wherever you are, whatever you are doing. They are also an email marketing system which promises high delivery rates. It is an easy-to-use interface with lots of powerful features. Only released in January 2013, it is compatible with iOS 4.3 or later and is free.
Key features include:
- Campaign scheduling
- Live reporting
- Contact transfer from popular services
- Simple contact import
- Simple contact and report export
- ClickMap overlays
- GeoLocation reporting
- Live chat
- Email support
Do you use any of these great marketing apps for iPad and iPhone on a regular basis? Which ones are your favorites? It can’t hurt to give them a try as most of them are free, go on you know you want to!
Let us know what you think, do you agree with the above? Are there other functions you need from your Marketing app for iPad or iPhone? We have a huge list of other iOS Apps for business plus we have a fabulous list for Android Apps for business too (so you Android users don’t feel left out).
Best Mobile Marketing Apps for iPad and iPhone for Your Mobile Marketing Needs
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