Twitter for Business

Twitter remains, to this day, one of the fastest growing and most widely used social media platforms and you’d be hard-pushed to find a business in any industry who would claim “none of my customers is on Twitter”. In fact, for virtually all the clients we work with, Twitter is by far the most powerful and effective tool we have at our disposal. If you or someone responsible for your Twitter account, be very aware that Twitter for business use is far more complex than for personal use and simply knowing how to distribute content isn’t going to cut it.

How is Twitter for business different?

Truly effective Twitter for business involves numerous techniques in order to generate leads and sales, many of which are almost never used by individuals in their personal use of the platform. But even before we reach the realms of advanced Twitter for business, there is the matter of conveying your brand exactly how is needed to generate interest and achieve your goals. Some of the key elements of Twitter for business which you don’t have to consider when using Twitter for personal use. These include:

Branding – making sure you Twitter profile fits in with you branding, website and other social media accounts.

Voice – what is the ‘voice’ of your brand? How does this make your followers and potential clients feel? Is it consistent?

Content – you can’t post daily updates on boring topics or anything irrelevant to your company. How are you engaging your followers with your content?

Call to action – what are you, ultimately trying to get your audience to do?

Strategy – how is all of your activity going to contribute towards your overall business goals?

To ensure you’re getting some return on all your hard work, you need to be clear on all of the above. Of course, the other major pitfall is being too self-promotional and using Twitter to simply broadcast corporate, salesy messages. Remember over social media you are in a conversation with your audience on their time – they’re not going to be receptive to push social media tactics.

Twitter for Business