Using Software Lead Generation for a Museum Tour

Saying something belongs in a museum doesn’t have to be an insult. Although, I can understand how it might be from the perspective of any tech organization. You take pride in innovation, not obsolescence.

However, like old age, technology will eventually grow obsolete. If not, what’s the point in innovating? You wouldn’t be so attached to an old creation at the expense of creating something new. It happened to the first supercomputers. It happened to the first warplane. But despite that, treating them like museum pieces have only served to put them in the world’s lasting memory.

Your lead generation process can also be like a tour of your own museum.

You said it Indy.

There’s no doubt that your prospects do a lot of research before buying any piece of enterprise technology. Thanks to the internet, they take closer looks before making decisions. But above all, they’re more critical when it comes to how relevant the information is to their needs.

A quick tour of your old creations can actually provide that. Here’s how:

• A brief history – Seeing a long line of products quickly establishes that you’re a very experienced company. It shows how long you’ve lasted and that you have credibility by virtue of your company’s raw experience developing/providing software for the latest enterprise needs.


• A point of comparison – Suppose you’re pitching to an old customer who’s still using an old product. Maybe they haven’t heard about you’ve been up to lately and need to know what the next generation can do.


• Fixed bugs –Put in another way, it’s like a fancier version of a fixed bug report. When you make a comparison between your current models and your previous ones, you are acknowledging past problems. These problems may have been brought up by customers or directly discovered yourself. The point is, you show to everyone how willing you are to fix mistakes.

Giving prospects a little museum tour doesn’t necessarily have to look like you’re showing off. (Then again, isn’t that what marketing does in essence?) It can be a very constructive way to educate prospects, understand their concerns, and present your history of addressing them.

Using Software Lead Generation for a Museum Tour