Holiday deals seem to begin earlier every year. While some stores wait patiently to unveil their Black Friday deals, many stores start marketing their Black Friday deals before Black Friday arrives! You might think that sounds a tad overzealous, but based on the study from the 2013 holiday season, half of consumers started shopping before Thanksgiving last year.
So, if holiday deals seem to begin earlier every year, how do you know when you should really start marketing for the holidays?
The best way to approach holiday marketing is to be proactive.
Before you even think of deals you want to offer, do a little holiday shopping research. Try to answer questions such as, what days do your customers shop the most? Do they shop in-store or online more often? These questions will help you better tailor your holiday deals to your customers, and therefore better the chances of your holiday deals being a success.
According to last year’s trends, online shopping was surprisingly more prevalent at the beginning of December, whereas in-store shopping was more popular on days closer to the 25th of December. Based on this statistic, you might benefit from offering free shipping or special online-only deals when your customers are more likely to be shopping online.
To help better prepare you for the 2014 holiday season, take a peek at this helpful calendar that highlights the biggest days for holiday shopping.
Get Ready for the BIGGEST Days for Holiday Shopping! [Infographic]
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