Why Do Marketers Make Marketing So Complex?

You see it all over the place. People are writing longer articles, more content and information.

Some people are giving up their websites and are writing all their information on social media sites. Then, they quickly discover that no one cares about their material because they create so much content. It’s time that people get the message that we have

WAY TOO MUCH INFORMATION!

PEOPLE DON’T HAVE TIME TO READ YOUR CONTENT!

As I thought about this topic over the past week, I came to the conclusion that in a world of mass data overload, big data, news data, media data and so on, “the simple message should be our goal”

Social Media started out with 140 characters on Twitter and short posts on Facebook, Linkedin and Google+. Instagram uses images and very few words. YouTube uses a description to introduce its video.

So what does this mean for marketers:

Simple Social Media

• Keep your message short, simple and to the point. If people are interested, you can provide them more information with a link.


• Twitter – Keep your message very short. This way others have a chance to add their comments and retweet your message. Consider adding images to your message to bring out your message more.


• Linkedin – Provide an update and keep in touch with your contacts. Read someone’s update and post a short reaction to their article or post.


• Google+, Facebook – Don’t just like or plus something, add a simple comment and stand out from the rest of the pack.

Simple Content Marketing

• Pick a specific topic and write about your experience with respect to the topic. Generalist information is old news.


• Use bullets, colored fonts and different size fonts to communicate your message. Too many words could turn people away.

Simple Brochures

• Create a brochure that also opens into a form


• Create a brochure with a maximium of 3 points – People remember 3 points better than 15


• Get to the point and make sure you list contact information: email, website, phone number

Simple Website

• Make it easy for people to do business with you


• Provide company address and phone information


• Make sure people can find a person’s name on your website

Simple Mobile Application

• 3 Click maximum for return client action


• Give people something of value that is simple and easy to read on the go


• Make the app intuitive so no instructions are needed.

Summary

Get to the point and work on creating title tags that people can relate to. Consider improving and work toward simpler processes. In addition, continue to make information simple and easy to access. Simplicity should be a part of your marketing initiaitives.

photo credit: 0xFCAF via photopin cc

Why Do Marketers Make Marketing So Complex?