Twitter Offers Hopes To Deliver Digital Coupons In The Form Of Tweets

Twitter is currently testing digital coupons that arrive in the form of tweets.

The company’s new ad platform is called “Twitter Offers” and according to BusinessWeek it is the company’s attempt to grab a bigger piece of the online commerce pie.

The new system would give merchants the ability to offer deals directly to the company’s own followers, and ultimately through sponsored tweets that could appear for the company’s targeted demographics.

Twitter has built the system in part with technology it acquired from newly-purchased CardSpring Inc. The new program would allow Twitter to link the deals to credit cards, to be used later.

Twitter acquired CardSpring, Inc., four month ago, and that acquisition led many analysts to believe that in-platform buying would soon arrive.

The discounts will be embedded within tweets, with a “get offer” button that then links the promo to a users credit card. When you purchase that item, the discount automatically appears on your credit card statement.

Nathan Hubbard, head of e-commerce for Twitter, tells BusinessWeek, “We want to give retailers and businesses and influencers of all kinds the ability to respond to that demand and fulfill it. Ultimately we think Twitter can be the platform that takes social relationships and turns them into transactional relationships.”

By taking conversations and turning those discussions into clickable product offers, Twitter could lure many of its users into impulse buys.

Twitter Offers Hopes To Deliver Digital Coupons In The Form Of Tweets