Don’t Leave Your Customers Home Alone During The Holiday!

We’ve come to the time of year where everyone is scrambling to get things done before the holiday break. They are frantically trying to make quotas, those last few sales and complete projects they’ve been putting off for months.

So when the “slow” time between Christmas and New Years rolls around – this year basically Wednesday the 24^th to Thursday the 1^st. – they want to be left alone. Right?

No!

The day after Christmas through New Year’s Eve is often the best time to be in touch with your current and potential customers. Here are a few reasons why:

1. It’s out-of-the office time.
   Instead of having to wade through commutes, lunches, and endless meetings, at least for part of the time your customers/potentials are at home. Bored. They will be checking for email, have more time to read your messages, your content and your offers.

2. You have a better chance of beating the competition.
   While we’d like to believe that our blog is read by not only you but all of your competitors, it probably isn’t. Therefore, you have a leg up on your competition. So take the time to fashion a low-key, non-salesy message that will peak the interest of that potential customer.

3. Most executives/business owners want to be ready for the New Year.
   While they have had a fill of kids and in-laws, most execs want to take a break and prep for the New Year. They can be open to your message and ready to hear what you have to say. It gives them a chance to come into a busy office with a few things already accomplished and ahead of the game.

4. They are catching up on social media.
   We’ve seen what a busy executive’s LinkedIn inbox looks like during regular work hours – and it’s not pretty.Three day weekends, or in this case, holiday weeks are often the time for business people to catch up on social media – answering LinkedIn requests, ready blog posts, and participating in group discussions.Use this to your advantage by posting relevant and useful information on LinkedIn and Twitter and connecting with potential customers – or renewing a connection with current ones.

5. Time the messages well.
   While taking the above in to consideration, be careful to time your messages well. Don’t send messages or invitations to connect on Christmas Eve, Christmas, New Year’s Eve, or New Year’s.Respect those times as family time and be mindful of those dates.

Overall, by taking, as Seth Godin says, a counterintuitive point of view, you can set yourself apart from your competition and have a chance to be heard above the crowd!

Don’t Leave Your Customers Home Alone During The Holiday!