How Nagging Reviews REALLY Reduce Sales Leads

People think that negative feedback can come at the cost of generating more sales leads because of the damage it does to credibility. On the other hand, they say it can also generate more sales leads if you receive it with grace and use the information to improve products, business models, as well the marketing campaign itself.

However, there is a cap to how constructive negative reception can be until it starts to really nag. If you understand where this threshold lies, you’ll know how to balance between taking criticism and telling the critics to just stop.

If you want to look at some light examples, here are two reviews on two very popular, long-anticipated video games: Pokemon Omega Ruby/Alpha Sapphire and Dragon Age: Inquisition .

You don’t have to be a gamer to really see what they have in common: They tackle what seems to be a ‘core’ problem (whether it’s a problem that’s at the DNA of a franchise or even at the heart of entire genre).

But in all seriousness, this is actually where negative feedback can get really tiresome. I mean, imagine your medical software or your CRM system in the same boat as those two video games. Someone says that in spite of the wonderful features you’ve introduced, they claim that you haven’t done anything about the ‘core’ problem. They’ll claim that your tech initiative once again touches on the same old issues on privacy. Or in other cases, they’ll talk about information only creating more, more stress, and less productivity.

See complaints like this can really reduce sales leads but not in the way you might think.

• Addressing them is repetitive – When someone reintroduces the same old issue, the same old rebuttal gets brought in too. Now ask yourself, just how important really is this exchange to the rest of the conversation? Couldn’t you have disqualified/qualified a lead even without it?


• Your tech is what it’s supposed to be – Other times a core ‘problem’ really is a core feature. For example, the fact that you need better information for better sales could only mean better work. But if your prospect doesn’t even want to work, what’s the point?


• Best customers don’t complain (much) – Your best customers are the ones who see nothing wrong with the ‘core’ flaws in your product and are happy to even indulge in it. (In the same way, those who value the information produced by a comprehensive CRM solution aren’t afraid of the workload it entails.)

So in short, when a nag tries to pass off as constructive criticism, you now know that it isn’t all that constructive. It wastes time when you could be generating sales leads from customers who have bigger concerns and bigger pain points.

How Nagging Reviews REALLY Reduce Sales Leads